Why Write For The Web?

Where else can you find thousands of potential publishers from across the world within minutes? Breaking into the business of writing for the web is similar to beginning to get published off-line with one big, added benefit – the opportunities are not bound by your geographic location. According to research conducted by the OCLC Online Computer Library Center, there are approximately 2.2 million Web sites that offer publicly accessible content. These sites contain nearly 300 million Web pages, OCLC reported in the results of “Web Characterization Project,” which was released in September. The Center estimates that the number of public websites tripled from 800,000 to 2.2 million during a two-year period from June of 1997 to June of 1999. Why should you care? What does this mean for writers? How can this help you? Consider this question – What do many websites deliver to the public? I believe one of the primary products/services on the web is INFORMATION. Who provides this information? Experts, businesses, corporations, sales people, marketers and WRITERS – right? Will the public’s need for information ever die? It’s doubtful. So writers have a job to do on the web. Web businesses, site owners and publishers have to fulfill this need to keep their customers/readers/users satisfied. Therefore writers have to try to provide a continual supply of original, innovative, resourceful information for these websites and/or online publications to deliver to Internet users from all over the world. I’d be willing to venture a guess that at least 1/3 or more than 750,000 of those 2.2 million sites offer opportunities for writers to get published. Whether those sites are home to some major magazine, like Readers Digest or Salon, they will pay us to publish our work on the web. Some smaller sites and literary ezines cannot afford to pay for contributions, but they still provide writers with an opportunity to be published. They usually offer writers, who can create content that meets the needs of their targeted audience, the chance to self-promote with some sort of resource box, recognition or link to your website.
Breaking into the business of writing for the web is similar to beginning to get published off-line with one big, added benefit – the opportunities are not bound by your geographic location. According to research conducted by the OCLC Online Computer Library Center last year, there are approximately 2.2 million Web sites that offer publicly accessible content. These sites contain nearly 300 million Web pages, OCLC reported in the results of “Web Characterization Project,” which was released in September.
Why should you care? What does this mean for writers? How can this help you? Consider this question – What do many websites deliver to the public? I believe one of the primary products/services on the web is INFORMATION. Who provides this information? Experts, businesses, corporations, sales people, marketers and WRITERS – right? Will the public’s need for information ever die? It’s doubtful. So writers have a job to do on the web. Web businesses, site owners and publishers have to fulfill this need to keep their customers/readers/users satisfied. Therefore writers have to try to provide a continual supply of original, innovative, resourceful information for these websites and/or online publications to deliver to Internet users from all over the world. I’d be willing to venture a guess that at least 1/3 or more than 750,000 of those 2.2 million sites offer opportunities for writers to get published. Whether those sites are home to some major magazine, like Readers Digest or Salon, they will pay us to publish our work on the web. Some smaller sites and literary ezines cannot afford to pay for contributions, but they still provide writers with an opportunity to be published.

Role of Web Content Writers

In the world of online marketing and advertising, web content writers play a very important role. These writers provide quality information to the web customers about the different types of services and goods offered by companies. They follow a certain pattern of writing style, which is much dissimilar than what’s written under journalistic parlance. Writing for Ecommerce websites is not the same thing altogether. The style of writing is to the point and much simple.

Website content writers need to be proficient in different fields like SEO writing, SEO copywriting, press releases, blog writing, e books, website writing, sale documents and e catalogs. Each of these writings is written in a different manner, keeping in mind the specific sense and the targeted audience.

In article writing, the content writers write about a certain keyword or topic whether its an individual, product or an event. These professional writers always follow certain tips while writing the content. They always keep in mind to do the research well, write short, simple and crisp sentences and keep the content original keeping in mind the keywords.

The web content writers also write reviews on a particular product or service. This helps the interested buyers to get necessary details about that specific product. Some of the important copywriting features, which are surely not missed by the professional content writing services are bulleted listings, catchy and meaningful headings and sub-headings, hyper links and highlighted texts and last but not the least simple and presentable content.

Whatever the type of writing, the writers at content writing firm always make it a point to make the content keyword rich and write the content in a manner so that visitors get attracted to the website. These writers can help out businesses to divert increasing traffic towards their sites.

If you want to get the best content writing services in India, then hire a professional content writing company for your website.

What Do You Get From Web Copywriting Training?

I’m a big fan of business skills training of all kinds and I welcome every opportunity to take part in courses, seminars and webinars on all sorts of areas. I’ve done days on social media at E-Consultancy, one-on-one training on SEO, Perry Marshall’s PPC course and all sorts of other training courses and products including an NLP Practitioners course.

You could say I’m a training junkie – my shelves are lined with how to books, my desktop cluttered with PDFs and I’ve still yet to log on to the River Cottage Online Pig In a Day course but it’ll be there when I finally persuade my wife to give up the garden.

Training courses are a quicker, cheaper option to teaching yourself:

When I started my copywriting business online I had no option but to handle all the individual elements of online marketing myself. I simply didn’t have the budget to outsource the marketing. On the other hand I didn’t really have the time to become an expert in fields like SEO or PPC. I didn’t even really have time to do the marketing, but that’s another story that my family will forgive me for one day.

A one-day training course from a provider with a good reputation seemed an expensive luxury but after my first course I instantly saw the value of it. I rapidly came to the conclusion that trying to teach myself was not only an inefficient way of learning it was also a false economy.

One day in social media training, for example, gave me more perspective on the skills and industry context for social media marketing than the previous six months had doing research online. I asked questions directly pertinent to my business and then was able to work out a strategy for not only how to apply it to my own business but how to offer it to others. It also helped me realise when I had met the right person to take over my social media marketing.

Training courses allow you to get your burning questions answered by an expert:

Obvious really. A training course gives you the opportunity to ask the questions that are directly relevant to your business in a way that a book, DVD or PDF can’t. Sometimes, one answer can make a difference – I remember a specific SEO copywriting technique that has probably earned me at least 10 times the price I paid for the course. That was the result of a Q&A at the end of a one-day training session.

Of course, if you need more answers you can always commission your tutor to answer specific questions for you. I’m always surprised that more people don’t do this, especially when you are looking for specific answers on specific areas. It’s a short cut to getting the knowledge you need and avoiding spending time on learning things you don’t need.

Training courses teach you what you need to manage others:

As soon as I had the budget I started to outsource my marketing to specialist providers. We are experts in content and content promotion but there are other areas of online marketing where it’s more cost effective, more efficient and we get better results by using other providers, for example with link building or PPC advertising.

However, to get the best results from your providers you need to have an understanding of what they’re doing and enough knowledge to enter into a productive dialogue with them. A one-day training course is usually enough to give you the information you need to get the best from your contractors. It may even be your opportunity to check out whether the people delivering the course are up to the job of becoming your contractor themselves.

Training courses open doors to new revenue channels:

I’m not going to go into the benefits of training courses for networking – I’ve always found it a bit hit and miss. It depends who’s there on the day and where you’re sat in the room. However, a one-day training course can be a cheap way of conducting research and formulating new ideas for business.

For example, you might think you’ve got it in you to set up a copywriting business. A one-day web copywriting course is your chance to find out not only how to be a good web copywriter but to find out from people who know what it’s like to be a web copywriter.

Now where did I get that idea?