Creating unique content is the core to any strategy that circulates useful information of any sorts online to promote a business or cause. In fact this particular online marketing strategy has been around for a while and stills remains one of the most effective in use on the internet! The only drawback to using content for expanding your exposure online however is that occasionally new ideas to write about are hard to come by for the author.
Here are 5 different sources anybody can tap into when using content for marketing purposes to help find new ideas they can write about.
By simply perusing different article titles in the various online directories you can get plenty of ideas without even having to read the first paragraph. Titles themselves pose questions or provoke enough thought for you to take your own ‘direction’ with them. In fact sometimes by reading any of the articles, angles or ideas your mind may have already been developing can be disrupted.
Titles may not always be enough to help stimulate your creative juices for creating unique and useful information. When this is the case read the description itself to get the gist behind what is contained in the content. You can than take your own unique angle or perspective and compose something entirely new and different.
Look around online at various website, blogs, squeeze pages or other types of internet real estate and write about your impressions. How did something ‘strike’ you as being effective, or possibly even not, and compose something about the ‘why’ behind your impressions. Perhaps even offer up a suggestion, twist or solution and in doing so explain the benefits of your suggestions.
Opinions of Others
Visit forums or blogs and read the comments left behind by other visitors. This type of stuff is great for topics to write about since it is what is on the minds of people and is therefore useful information to your readers as well as you.
Your own experiences offer plenty of insight and perspectives that would be helpful and interesting to others. In most cases you can focus on successes and/or failures and what led to both and what you have learned. Any success you have had leaves footprints therefore share yours openly since readers will find this to be very useful information. Along those same lines using content that focuses on failures is equally helpful since lessons were no doubt learned in those cases as well!
Having the ability to create unique content on a regular basis is a tremendous asset/advantage to anybody who distributes useful information online for exposure. This online marketing strategy is most effective the more you are able to produce and distribute any new information. Sometimes however new or inspiring topics to write about are difficult to come by and the 5 suggestions offered above can easily serve as a source or stimulant for new ideas. The two things you really need when using content like this to make it work effectively for you is a resource of ideas, which we addressed above, and the motivation which only you can supply!