What Do You Get From Web Copywriting Training?

I’m a big fan of business skills training of all kinds and I welcome every opportunity to take part in courses, seminars and webinars on all sorts of areas. I’ve done days on social media at E-Consultancy, one-on-one training on SEO, Perry Marshall’s PPC course and all sorts of other training courses and products including an NLP Practitioners course.

You could say I’m a training junkie – my shelves are lined with how to books, my desktop cluttered with PDFs and I’ve still yet to log on to the River Cottage Online Pig In a Day course but it’ll be there when I finally persuade my wife to give up the garden.

Training courses are a quicker, cheaper option to teaching yourself:

When I started my copywriting business online I had no option but to handle all the individual elements of online marketing myself. I simply didn’t have the budget to outsource the marketing. On the other hand I didn’t really have the time to become an expert in fields like SEO or PPC. I didn’t even really have time to do the marketing, but that’s another story that my family will forgive me for one day.

A one-day training course from a provider with a good reputation seemed an expensive luxury but after my first course I instantly saw the value of it. I rapidly came to the conclusion that trying to teach myself was not only an inefficient way of learning it was also a false economy.

One day in social media training, for example, gave me more perspective on the skills and industry context for social media marketing than the previous six months had doing research online. I asked questions directly pertinent to my business and then was able to work out a strategy for not only how to apply it to my own business but how to offer it to others. It also helped me realise when I had met the right person to take over my social media marketing.

Training courses allow you to get your burning questions answered by an expert:

Obvious really. A training course gives you the opportunity to ask the questions that are directly relevant to your business in a way that a book, DVD or PDF can’t. Sometimes, one answer can make a difference – I remember a specific SEO copywriting technique that has probably earned me at least 10 times the price I paid for the course. That was the result of a Q&A at the end of a one-day training session.

Of course, if you need more answers you can always commission your tutor to answer specific questions for you. I’m always surprised that more people don’t do this, especially when you are looking for specific answers on specific areas. It’s a short cut to getting the knowledge you need and avoiding spending time on learning things you don’t need.

Training courses teach you what you need to manage others:

As soon as I had the budget I started to outsource my marketing to specialist providers. We are experts in content and content promotion but there are other areas of online marketing where it’s more cost effective, more efficient and we get better results by using other providers, for example with link building or PPC advertising.

However, to get the best results from your providers you need to have an understanding of what they’re doing and enough knowledge to enter into a productive dialogue with them. A one-day training course is usually enough to give you the information you need to get the best from your contractors. It may even be your opportunity to check out whether the people delivering the course are up to the job of becoming your contractor themselves.

Training courses open doors to new revenue channels:

I’m not going to go into the benefits of training courses for networking – I’ve always found it a bit hit and miss. It depends who’s there on the day and where you’re sat in the room. However, a one-day training course can be a cheap way of conducting research and formulating new ideas for business.

For example, you might think you’ve got it in you to set up a copywriting business. A one-day web copywriting course is your chance to find out not only how to be a good web copywriter but to find out from people who know what it’s like to be a web copywriter.

Now where did I get that idea?

Niche business specialising in writing training for the workplace

Communication is an all-encompassing factor of all social order. It becomes necessary for one to communicate effectively with their peer for any outcome to be obtained. Effective communication in the workplace is necessary for an effective work environment. Productivity decreases and stress levels increase if people do not communicate effectively. Some of the more common problems that prevent effective communication can be overcome by simply measures. When dealt with, the organisation can function more efficiently, and the work environment is much more pleasant for everyone.

Many times, misunderstandings occur in the workplace due to ineffective communication within business hierarchy. Effective business writing can solve this problem to a large extent. Being able to put words on paper that communicate and motivate is quite literally a million-dollar business skill. Many small businesses can be negligent about communicating with their customers and clients, something writing can quickly solve through letters, newsletters, E-mails, tips, and more. By paying attention to business writing, a lot of problems can be solved in the workplace.

The key to success in the business world is the ability to communicate. To be able to express your ideas clearly in proper English is a necessary business tool. You must be able to express yourself in writing that is clear, appropriate, that does not use slang, uses proper grammar and punctuation. The best ideas in the world will go nowhere if they are poorly expressed and not presented in an effective, proper business format.

To help with building this skill, a niche business called Business Training Group provides courses to aspirants. The art of business writing is taught through simple and effective techniques that leave a long lasting impact on those undertaking the training. These skills can then be seen through all the written communication that he or she goes on to perform during their work-life. Business writing is an asset that rounds off the professional’s corporate personality and gives the reader an understanding of their message, as well as them, personally.

While communicating in the workplace it is the finer details that make a huge difference in how your communications are perceived and accepted. Training in business writing will help pinpoint the skills that are often taken for granted and in many cases, lacking. A focus on business writing will surely be an asset to every business professional.

Writing Skills Training and Media Training Clearly AIMed at Successful Business Communication

Time Enough To Shine

“You guys line up alphabetically by height. And you guys pair up in groups of three, then line up in a circle.” Bill Peterson, a football coach at Florida State.

Written or spoken, nothing reflects our intelligence or lack of it like the language we share. Use it thoughtfully, and you’ve got readers or audience nodding along with you, receptive to more of your ideas. Use it rashly or with far too much spontaneity and you can look like…well, a coach at a big-school football factory.

In a gem of brevity and clarity, the author Anne Morrow Lindbergh was the first to spell out what is second nature to every effective writer or speaker or public presenter: “Writing is thinking.”

Whether dealing with Navy SEALs or insurance safety engineers or senior NASA officials, I open every writing skills and presentation skills seminar by introducing the three pillars of effective writing. In previous articles, I’ve discussed the need to know — and write to — your audience, and the primacy of editing and revising (quality control). The third one is the premise that effective written communication makes you think, makes you look smart.

Writing gives you the gift of time. Picture this: You run a small business that does software training. It’s a crowded field and you spend at least half your time marketing your services. One fine day, you find yourself hosting a booth at a business expo. The HR director at a well-known securities firm stops by and tells you she’s having trouble bringing her people up to speed on the latest software. It’s pretty clear that she’s comparison shopping, so you hand her a couple brochures and blurt out a solution that you hope will fill her needs. She nods politely and wanders off.

Yet what if you’d asked a few questions, and she’d said: “I’m close to making a decision, but before I do I’d like to know more about your training, customized to my company. Could you send me an email on that by, say, tomorrow afternoon? If it looks OK, then maybe you could come and do a presentation for our staff.” Now you’ve got time to think it through, don’t you? Now you’ve got a chance to shine, a chance to display the communication skills of a consummate professional.


You may be writing your own press release (yes, you can do that without calling on a slick, high-priced PR firm). You may be finding the news angle you need to help market a new product or service. You may even be preparing (instead of reacting when it’s too late) to handle an incipient crisis involving your company or nonprofit or agency and a suddenly attentive news media. Whatever the case, you need to take AIM.

When I guide people through media training seminars, I prepare them for role-playing exercises by introducing that acronym:

Audience — There’s that word again, just like in writing tasks and presentations that work. Whose attention are you trying to get? What are their needs? Is it a general audience or a well-defined market niche? Do they have to be educated, or is the need clearly established? Are you going through print or broadcast reporters or both?

Intent — Are you trying to sell a product or service, persuade someone to adopt a point of view or steer them away from a point of view, vote a certain way, send you money, or analyze a complex matter?

Message — Are you grabbing the attention of readers, listeners or viewers, and motivating them to follow your thinking? After the first paragraph or two in a press release or the opening minutes of a presentation, do they know why you approached them in the first place? Do you follow up with supporting details? Do you anticipate their questions?

There’s more, of course, but not even the most precisely AIM-ed message will get you where you want to be if the substance behind it is thin or absent. In the words of the celebrated public relations pioneer Edward Bernays, “It is futile to attempt to sell an idea or to prepare the ground for a product that is basically unsound.”