How To Produce Great Content Even if You Don’t Think You Can Write

If you want to make a living in the world of Internet marketing then you need to understand that writing is the key to your success. It doesn’t matter whether you are writing posts for your blog, a sales page or articles to promote your website; great content will drive traffic and increase sales. Of course if you don’t consider yourself to be a writer then this can be intimidating, but it doesn’t have to be. Here are three things you can do today to prove to yourself that you are a writer.

1. Make a list

One of the easiest ways to write an article is to make a list. Take out a pen and paper and thinking of the problem that you want to address with your article jot down as many things as you can to tell the reader why they should do something or how to do something. For example you might make a list of reasons why people should create their own organic vegetable garden or ways to stop their cats scratching the furniture.

Now all you need to do is write a paragraph or two for each item on the list to explain them to your reader. Start with an introduction which sets out the problem you are going to show them how to solve and finish up by summarising the solution.

And that’s all there is to it!

You’ll only need five to seven in order to generate a 300-450 word article so if you have more items in your list you have scope for more than one article.

2. Record yourself

If you prefer to talk than write then grab yourself a microphone and start recording. Just pretend that you are telling a friend about how to solve a problem than they have. Just keep talking until you can’t think of anything else to say on the subject.

You now have a couple of options. You could listen to the recording and transcribe what you said yourself, or you could pay someone to do it for you.

If this method works for you consider investing in a speech to text software package like Dragon Naturally Speaking which will allow you to dictate your articles to your computer and the software will transcribe it as you go.

3. Interview someone

Interviews make great articles, especially if you can find an expert in your niche willing to be interviewed. The easiest way to interview someone is just to email them a list of questions.

All you need to do to convert the questions into an article is write an opening paragraph telling your readers about the person that you interviewed and add a conclusion to summarise the interview or highlight a particular point that the expert made.

Whatever method you choose to write your article don’t forget to include a resource box at the end telling the reader what else you can do for them and inviting them to visit your website. You can now submit the article to a directory and use it to drive traffic to your website.

Think First And Write Later

Years ago I learned a lesson about writing that has stayed with me down through the years. Perhaps what I learned then can help you now. Back then as an inexperienced advertising copywriter, here is how one of my bosses taught me to write.

At the time, I was trying to learn how to become an advertising sales letter copywriter. Each day, at my job, I would be given assignments to write one or more sales letters and attached to the assignment there was always an urgent due date – a deadline. So, each morning I sat down at my typewriter (this was before computers) and got to work typing the sales letter that was the most urgently needed. Of course, my circular file (the wastebasket) soon filled with crumpled sheets of paper that were my failed attempts to write the perfect sales letter I needed that day.

One day my boss, whose office was right next to mine, walked over to my doorway and said: “Terry, stop typing! Now listen to me. Here is the way I want you to work every day from now on:

First, lean back in your chair, and second, prop your feet up on that desk! Third, swing around and look out the window. Now, fourth, mentally, I want you to put on your thinking cap and, fifth, think about what you are going to write.” Then, still in all seriousness, but with a smile on his face, he continued: ” If I hear that typewriter of yours clicking anytime between 9am and 3pm any day of the week from now on – you will be fired!

“Then,” he quietly continued: “after you spend most of the day thinking you can put your feet on the floor, move to your typewriter, and spend your next hour writing. Believe me”, he said ” that is the only way you can write the kind of sales letters I will approve! With a smile, he then asked: “Why do I say this? Because, by the late afternoon, I know you will have thought the problem through and understand enough so what you write and hand to me for approval, will be very good!”

Of course, I did what he said and – It worked! I kept my job there and my writing (and thinking) got better and better each day. But, I have to say this: by the end of each day thereafter, as I dragged myself home, I was physically and mentally exhausted!

Believe me when I say digging ditches all day long would have been much easier work! Obviously, the lesson I learned back then was this: thinking is the hard work that makes writing easy!

So, the next time you need to write something or solve an important problem, perhaps you should put on one of my imaginary thinking caps, see for yourself how it can serve as a practical reminder that will force you to focus all of your attention on the fact that you need to think first and write later.