Successful Content Marketing Involves 3 Requirements

Content marketing is one of the most effective ways to advertise online because the benefits you experience are long term in nature. Based upon freely distributing useful information you are able to draw attention to your business and build trust and credibility with your readers. By maintaining realistic expectations and properly focusing your efforts the strategy of circulating useful information can help you build a strong business foundation.

Here are 3 requirements and/or expectations your content will need to meet for it to help you build trust and credibility along with a solid foundation for your business.

Entice or Intrigue

The very first requirement of anything you publish is to capture the attention and then the interest of readers. This is generally accomplished by writing about a popular subject and supplying your readers with what they perceive to be useful information. You want to present it in such a way that they have not seen before to keep their interest. Of course what you have composed must be relevant to what you intend to advertise online but at this point you are only supplying people with information.

One Step at a Time

Learn not to ‘rush’ things since you only want their interest and not the sale! Reader interest is worth more to you in the long run than just one sale! The reasoning and basis behind circulating useful and relevant content freely is to build trust with people. By capturing their attention and interest they will be more likely to remember you in a favorable way and will be looking for more of what you write as well! Remember to build trust will take time so be patient.

Be Prepared to Give More

Continue to create and distribute additional information relevant to your chosen subject and/or niche and do this freely. The more you circulate the more comfortable people will become with you while also learning to recognize you as an authoritative figure on the subject. This is great and exactly what you want since now you are not only gaining their trust but building credibility as well! Build on their interest in your content because here is where you are developing potentially loyal repeat customers as opposed to a ‘one shot’ sale!

Content marketing is one of the one effective ways to advertise online while also building a solid customer base at the same time. It is important to realize this strategy takes time to deliver its greatest benefits and your patience is require both in your efforts and approach. In order to build trust along with credibility and a loyal customer following your content and the strategy you follow need to meet the 3 requirements discussed above. By aligning your efforts and intentions in the way describe above, you can expect that the useful information you are freely distributing will of greatest benefit to both you and your readers as well!

Creating a Successful Book Marketing Plan

If you’ve just written a book and have decided to self publish it, congratulations. A great book marketing plan is the next essential step. As a self-publisher, you can be a very successful author, given that you have “skipped the middleman,” and taken your destiny into your own hands, so to speak.

Although it’s certainly “easier” in many ways to have your book promoted if you find a publisher first, this is a hard road to go for many authors; it is much easier and quicker to self publish your book at the start, as a means to establish a track record. Once you are successful with your book, it’s much easier to find a publisher who would be willing to invest. The likelihood is that you will enjoy self-publishing enough to never give it up.

Build a website about your book

In fact, you should be building your website at the same time as you are writing your book. You want to have it ready to go once you’ve got a book to sell. Your website will be the central location for people to go to when they want information about your book, or to read samples of it.

It’s all about who you know

In other words, build relationships from the very first day you begin to write your book. Get online and begin to talk about your book with others; there are many writers communities online where you can get help, encouragement, feedback, and simply a sense of community as you work through this usually solitary practice of writing a book.

As you work on your book and talk about it with others at the same time, you should begin to notice that there are a few people that stand out from the others. Lots of people online are “wannabe writers,” so how do you make yourself stand out from them? First of all, when you post, make sure you treat every post as though you were talking about your book with an esteemed colleague, such as an editor, publisher, and so on. There is a lot of “junk” out there, such that many people post gibberish that shouldn’t see the light of day Make your posts stand out. Be remarkable and authentic. Make sure that everything you send out is professional and knowledgeable sounding.

Comment on related forums, blogs, and websites

Once you’ve got yourself ingratiated with several of these communities, begin posting on these like-minded sites; it’s not always necessary to talk about your book directly (in fact, this is sometimes completely forbidden), but do include a sig line with every post. Your sig. line should contain sample links of the book itself (so that people can read a sample of it before they buy), and links to your website so that people can go and purchase your book directly from there — or be linked to the source of your choosing.

Remember, you’re the professional — so write a press release

Many authors overlook that they must treat publicizing their books with as much care as they did writing them. Get a press release and send it out wherever possible, so that the world knows your book has been released. Have a publicist edit or write your press release to make it professional, containing all the key elements.

Article writing means more exposure

Don’t give away your book’s central focus with your articles, but do write and post articles on as many free websites, professional newsletters, and so on as you can find. This will further increase publicity, so that people will go and read the sample link you posted — and then buy your book.

Planning a Successful Interview

You like people, you like talking, and you like getting out of the house. Great. You’re practically an interviewer already! All you need now are these few handy tips and guidelines to get your first interview in the bag and off to a publisher.

Your Plan of Campaign.

Yes, you will need a plan, a simple list that you can follow to make sure you’ve covered everything. Write these points up into a checklist on Word, print it and tick each item off as you complete it.

1. Choose your subject.

How do you go about finding a suitable subject who has an interesting life, or something interesting to talk about? Perhaps you have a friend, an acquaintance or an old school friend who would be ideal. You may have read a local news item about a celebrity or personality that strikes a chord and think an article on the person involved would be popular.

2. Choose your publication.

Before you interview anyone it’s sensible to decide which magazine or newspaper you are thinking of sending it to. This will help you work out what questions to ask to please the readership of the particular publication.

3. Contact Interviewee.

Contact your prospective interviewee by letter rather than phone. On the ‘phone their reaction may be an immediate ‘No’, but a letter lets you explain your request, and will give your prospect the chance to mull it over before deciding, hopefully, that they want to go ahead. Your letter should be polite and cover how long you expect the interview to take (one hour is good), which publication you intend sending it too, and an assurance that they may read the article before you send it off.

4. Follow up.

If you have heard nothing after a few days, that’s the time to pick up the phone. Ask if they’ve had chance to read and consider your request and deal with any questions they may have. This is where you gently reassure them over any worries they may have.

5. Arrange a meet.

It’s generally best to do the interview in the subjects own home. They will be more comfortable in familiar surroundings. Arrange a time and date and, if you plan to take a recorder with you, ask if they mind being recorded.

6. Prepare Questions.

Take time to think up some thoughtful questions based on the readership of your targeted publication. Write these down in your notebook rather than trusting your memory.

7. Your Interview Kit.

You’ll need a notebook or legal pad, sharpened pencils with rubbers (not biros – they run out), a tape recorder, if you have one, plus spare batteries (important), and last but not least your list of carefully prepared questions.

The Interview.

Break the ice and lead into your first question obliquely if you can. You will find that one question will often spark others, but don’t stray too far from what you have prepared.

Make brief notes using only a phrase as a mental marker for later. Interviewees can be unnerved if you are frantically writing down every word. You need to give them your full attention as much as possible.

When you’ve finished, thank them profusely and ask if you can send them the article so they can correct anything you may have got wrong.


When the article is published contact them again to say ‘thank you’ and, if it seems appropriate, ask if they know anyone else who has a story to tell. If you’ve done a good job this could lead to other articles and keep you on the interview trail.