How much time do you spend promoting your business? Two hours out of six? One hour out of six? Maybe not even that much. No need to feel guilty. Today, through a simple, yet elegant way to promote, you can spend only 3-4 hours a week to get your word out. And you’ll reach thousands, rather than just a few. Guru Peter Drucker said that only marketing and promoting produce results in business. The rest are costs. I agree. Do you want better results too? Some Promotions Work Better than Others While press releases, book reviews, post cards, business cards, networking, appearances on radio and TV, and selling products from the back of the room brought me some success, it was slow and small. Like you perhaps, I was unsatisfied with the number of clients. There must be a better way I thought. I reached out first, to research how I could promote online. During that time, I wrote three eBooks, which I also sell in print. They took me 4 months to write. I learned that print books can actually be sold the same as eBooks because you can promote both through submitting articles to spam-free to online ezines in your field. These can bring new clients every week you submit. When people like your free information they will be more interested in going to your site to learn more about you. What I learned: Free information is the key. To set up my virtual marketing machine I gathered e and URL addresses of ePublishers and Web sites who wanted free information. I started writing new articles, dusting off old ones, and leveraging new articles with different angles. After subscribing to these ezines, you are allowed to submit your articles. It takes about 4-7 days. They send an email to you to confirm. In the meantime, you need to set up your computer files called “articles to submit,” adding new publishing addresses into your file when others admire and say they’ll use your article. Keep track of all these email addresses to make the most of viral marketing. Remember you just push a button and viola your article is sent to thousands of the free ezine subscribers. While the saying goes that we should promote 90%, I decided that I could spend less time on promotion with this technique. You can now enjoy your own virtual marketing machine to make from 7-17 new coaching clients in two months like I did. Realize that without the right kind of promotion your useful products, teleclasses, and services would remain mainly untapped. Your time and money investment? Just the time with a coach or a teleclass to show you how to do this amazing online marketing method. Another advantage of submitting articles to ePublishers is that you don’t have much competition in cyberspace. So many businesses are online, and every one of them needs inspiration, information, and entertainment. Opportunities abound for you who coach and speak in personal growth, business, career, and other subjects. Remember, it’s free information that gets people to know who you are. It turns out it’s not who you know, it’s who knows you. Submitting your free articles online answers the call.
In these uncertain times when we all would like to feel safe, when we don’t really want to travel so much for our business, we need to look to the Online Marketing Machine of ePublishing. Your audience today is Internet savvy. They love the Web, surf it regularly and are looking for specific information that. You have that expertise already and can easily put it into an eBook. Business audiences want concise, easy-to-read short books on subjects from personal growth to how-to books. They are willing to print short eBooks, often only the chapters they plan to read immediately. Hardly any business person wants to read a long book any more. If you are like me, you probably don’t want to either. Ebooks are the wave of the future, and anyone, even those who think they can’t write, can create a quality eBook in less than a month. With a little help from a book coach, you can learn the three or four best ways to use your eBook with other Online Promotion-and watch your client base grow. If you are a speaker, you already have several talks you can give. One of those talks can be your first short eBook. Print books and traditional publishing don’t support the author. They take way too long, and only give the author a pittance for a lot of hard work. E books are easy work. In fact, with the articles you have in your files, plus the talks you already have written, you have the beginnings of your first eBook. Instead of 200 pages, think 10-30 pages. Instead of 15 chapters, think of 3-5 sections. Instead of long stories, think of tips. Why an eBook? Today, professionals need a Web site to market their services. In that Web site they need a home page with marketing pizzazz that uses benefit-driven headlines to drive the visitor to their coaching pages as well as to their product pages. On these pages you have your “sales letter” crafted to entice your reader to buy. EBooks help your coaching business because you can give the very short ones away when people subscribe to your eNewsletter. Your ezine helps promote both your eBooks and your services. Even if you don’t have your own Web site, you can sell eBooks on other sites. Many pay up to 70% royalties-a much better deal than Amazon. The “Big Three” Marketing Machine 1. Write or use short articles already in your files. Subscribe and submit them to Opt-in Ezines. 2. Expand several articles to become an eSpecial Report, or eBook as some call them. You can give these away also, and you can also charge $4.95-$7.95 for them. 3. Write your short eBook including a short introduction (sales letter), table of contents, a simple cover, and apply the essential “hot selling points” like the 30-60 “Tell and Sell.” In each of these include all of your promotion information, your list of other products, your announcement about your coaching services, your one-page for speaking, and an order page with instructions that make it easy to “buy.” Why Write an eBook? Using this trio, you will attract many more people to your Web site, to your talks, seminars and teleclasses. You will attract new clients as well as new subscribers to your ezine. In the long run, you will create a business easy and fun to operate. You’ll create even more client loyalty and trust while building your reputation. And you create an ongoing, lifelong income-enough to keep you sound and secure in any economic situation.
If you’re a speaker or a writer, what is the most important secret of success?
(2) Strategic Planning
(3) Effective Time Management
(4) Speaking or Writing
You know, the first three are truly important for sustaining and growing your success. But that’s later, on.
If you guessed (4), you’re completely on target.
Speakers speak, and writers write!
That seems so obvious, doesn’t it? But all to many of us believe that we have to have the perfectly thought out business plan, a good amount of cash on hand, and lots of open time to make a go of it, as a successful writer or speaker.
Actually, there’s something I didn’t put on the list, which is truly number one.
You must have passion for speaking or writing.
With it, you’ll create opportunities where there were none.
Doors will open for you when you’re committed to the task, and of course if that leads you to DOING the stuff you should be doing: speaking or writing.
Let me give you an example.
If you aspire to being a professional speaker, improving your speeches and presentations is the smartest investment you can make. And to do so requires lots of speaking opportunities.
Get them by speaking for free at service clubs like the Rotary, and at non-profit organizations, which generally love to learn, but have no money to spend.
Leverage these opportunities by getting testimonial letters you can quote, and by networking.
Soon enough, people will be willing to pay you to speak. You’ll go from free-to-fee presenting, simply by getting exposure and by getting better at your craft.
The same concept applies to writing. Get exposure through ezines and other outlets, and get good at writing.
When it comes to success, remember this formula: Passion first; Business second!