Best Practices in SEO Copywriting

Throughout the past decade, search engine optimization (SEO) has undergone a fast-paced evolution that has lead to a number of effective methods. One of the most effective SEO methods is SEO copywriting. Through SEO copywriting, websites can enjoy increased page rankings, better placing in search results, and more traffic. Ultimately, the goal of SEO copywriting is to create content that will improve the exposure of the website, entice Internet users to read the content, and to encourage readers to take action upon what they read. Although it sounds easy enough, effective SEO copywriting can be quite tricky and difficult, on the part of both the copywriting company and the website owner. This article will go over some of the best practices for effective SEO copywriting.

How to focus on the reader

It is important to remember that SEO copywriting is not just about the website being optimized, but it is also about the readers who are going to come across the website. Effective copywriting is about targeting the readers, who essentially make up the potential market. With this in mind, one of the primary goals is to create content that is useful to the reader. In other words, the content should be relevant and valuable, answering questions and providing useful information that the reader wants to know. Here are some tips for creating content that is focused on the reader:

– Make use of a theme and tone that suits the reader’s interests.
– Avoid repeating the keyword to the point that the content is unpleasant to read.
– Make it easy to find information in the article by using subheadings, bullet points, and linking strategies.
– Articles should neither be too long nor too short.
– Articles should have an interesting introduction, informative body, and strong conclusion.

How to generate web copies in line with business goals

Another good practice for creating effective SEO content is to keep business goals in mind. For example, some companies may want sell-copy material, while others just want informative content. It would be virtually useless to the business to create copywrite material that is not in line with business goals. Before making the content, it’s important to know what the company is using the content for, how the content will be used, and what the goals of the company are. In most cases, companies engage in SEO copywriting for marketing and advertising purposes. It’s important for SEO copywriters to keep these goals in mind, so they can match the content to the business goals.

How to find a WIN-WIN scenario between business goals and reader benefits

The best type of SEO copywriting material is content that benefits both the business and the reader. It can be difficult to find a balance and create a win-win situation for the company and the reader, but with proper practice and training, it can be done. At the heart of the content should be the business goals, but the content should still be written in an interesting and informative manner to benefit the readers as well. Remember that, in the end, keeping the reader’s interest and enticing the reader to take action on the copywrite material are both part of the business goals, so the reader should still be top priority when it comes to SEO copywriting.

SEO Article Writing Guidelines

What are the guidelines to SEO writing? Many ask this daily. If you have stepped into the world of SEO writing then you have discovered the SEO article writing guidelines. There is a lot more to SEO writing than most think. This is why the article marketing experts created the SEO article writing guidelines. Yes many great article marketing experts have different views of SEO article writing guidelines. Our views might be different from what you believe and what you currently do. I only know from experience with writing my own content for websites I own and here is what works best for me and my companies.

Let us talk a bit about what SEO is before we get into the SEO article writing guidelines for those that may be new or do not quite understand it. SEO stands for Search Engine Optimization. The purpose of SEO writing is to make your business more visual, more appealing in website search engines. Many people just dive in thinking that it is easy but it requires a few guideline rules in order for you to use SEO writing effectively. What are the SEO Article writing guidelines you ask then? There are not many SEO article writing guidelines. However the guidelines here are vital to have any success in SEO article writing.

SEO article writing guidelines number 1. Write good content, the number one rule in the SEO article writing guidelines. If no one wants to read what you wrote then the goal of SEO writing is out the window. Many businesses hire others mainly ghostwriters to provide eye popping content for their business website to lure readers to check them out. So the content has to be great. Being OK is just not good enough. For article directories to build back links OK is good enough but for website content it has to be awesome.

SEO article writing guidelines number 2. Keywords, they are little hidden subliminal messages within the writing that are to be in conjunction with the topic that is being written on. Keywords are very important to the SEO article writing guidelines. If you are a seller of fish bait an article you might want to do is what type of fish bait attracts which type of fish. Fish bait can be chosen as your keyword. So when someone types in fish bait in a search engine your article on types of fish bait will pop up (hopefully) a person will read it which in part can lead them to your business. Many get confused in this area of SEO article writing guidelines for either they in put too little or the wrong kind of keywords, or they mention the keyword way too much which is called keyword over stuffing.

Remember in SEO article writing guidelines you keywords have to make sense too. Meaning they should be relevant to the topic of the article. In fact the article it self should be in relation to what your business is. Fish bait seller is another example. Say you want to share a good fish recipe. Is that relevant to your business and getting potential customers to come to your fish bait business? Not really. Remember keywords are the KEY in SEO writing guidelines.

SEO article writing guidelines number 3. Keyword density. This gets a lot of controversy as to what is the right percentage to use. Well we all know that 2% or under is good for articles in article directories and blogs. How do we know this? Simple. The major article directories like Ezines, go articles and Isnare will not accept anything over 2%. But what about web content? In my SEO article writing guidelines I recommend you take your main keyword and 3 or 4 other related keywords and write at 3-4%. I’ve seen pages with 5% and 6% for 500 words and it sickens me! In a 500 word article at 5% for a 1 phrase keyword you will have it in the article 25 times. But what about 3 long tailed keywords? Well then you would have a quarter of the article keywords.

Here’s an example. Lets take the keyword phrases SEO article writers, SEO article writing and SEO articles. Well first off in each of the three phrases you have the words SEO and Article. So if you were to write 5% for each keyword then the word SEO and Article would be in the content 75 times each. So for 500 words of content at 5% for these 3 long tail phrases you would have 200 of the words keywords! So what do you do? For multiple long tailed over lapping keywords you write 1% for the over lapping keywords and 2% for the keywords that are not over lapping. This way in the end you will be at 3% for the over lapping keywords and 2% for the keywords that are not over lapping. With this SEO article writing guidelines formula it pleases the search engines and the readers reading the content. Many times people forget the search engines don’t buy your product and services, it’s the people actually on the website who will buy from you. It’s important to have optimized content but more important for the content to look and read well. This is one of the most important SEO article writing guidelines you must follow.

SEO article writing guidelines number 4. Be original, which is the forth important rule in SEO article writing guidelines. It is very important you work is fresh and original and in no way similar to someone’s work or you could be accused of plagiarism.

With these simple SEO article writing guidelines you will see a difference and will have more success. If you do not follow the SEO Article writing guidelines you effort may be in vain.

SEO Article Writing – 5 Remarkable Steps to Make Your Way With Article Marketing

If your writing skills are good, you should try to utilize the talent and earn money for yourself. In case you are wondering how you would be able to earn money using your writing skills, you just need to read on. Nowadays there are a good number of companies that use article marketing as a promotional tool for their various services and products. These companies are always in the search of talented writers, who would be instrumental in helping them to increase their sales by writing SEO articles. If your writing skills are found to be the perfect quality that these companies are searching, you will be able to earn a lot of money by writing articles for various companies. Read on as you will find the tips mentioned here to be quite helpful, as it will give more details on how you can earn money using your writing skills.

1. It is very important to make the correct decision regarding the company with which you wish to work as an article writer. You must make sure that you get all the details regarding the company and its reputation in the market. You need to be ensure that the company with which you work id reputable and decent. It is considered to be a wise choice, to start working with a company, which is doing good business.

2. Before choosing a particular company with which you will be working, you should search for the one that suits you best. To write articles on a particular topic you have to be knowledgeable about it. Which will in fact reduce the amount of research you need to carry out for each article.

3. The language that you use in your articles should be simple and easy to understand. No one will waste their time reading articles that are written using complex vocabulary. Such articles, which are written using difficult words will not be understood easily by the readers.

4. To earn a reputation as a good writer, you need to be careful with your grammar and spelling as well. Spelling and grammatical errors are signs of a bad writer.

5. You can employ the services of another person to review your articles, to ensure that they are of an excellent quality. But this is not a requirement, if you are able to review them on your own and make the necessary corrections.

6. You have to do a good promotion of the different articles that you write, to find more buyers for your articles, or to increase the online traffic of your website. To do this type of promotion, you either need to register your website, or the articles you write, with the different search engines like the ones that are offered by popular websites like MSN and Google.