4 And a Half Reasons Not To Take a Copywriting Course

Last week, I wrote about copywriting training and courses being for everyone, not just for those who want to be a copywriter. This week, I’d like to give you some reasons NOT to take a copywriting course.

1. The person giving the course or seminar is not a copywriter

This might surprise you, but some of the people giving courses on web copywriting are not, and have never been, a professional copywriter employed by other copywriters for their skills. Nope. They might be good marketers and sales people. Heck, they might be decent people. But, you’re paying good money for your search copywriting course, so get to know something about the person who is going to teach the ways of the SEO copywriter.

Copywriters offering to teach you and have been in their industry (be it advertising, digital, direct) bring not just the material itself (which, frankly, you can find in a book) but a wealth of experience, lots of client experience, and a plethora of tried-and-true copywriting techniques that actually work for different and varied businesses.

2. It’s too good to be true

You found a great looking copywriting course that you can take at home and it’s almost totally free! Sorta. I think…Well, maybe.

Good luck with your money, sport.

Even in copywriting, the old adage I used in this reason not to go to a copywriting course holds true. If it seems too good to be true, it probably is. Don’t believe their masterful hype. Check out the details, phone them up, get a solid outline of what you’re going to learn, and please, make sure you read reason 1 above.

3. There is no support – email, live or otherwise

When you are paying good money for a copywriting course, whether it is distance learning by books, DVD, online video tutorials, a legitimate course program will offer some kind of support for you. A live course obviously has some form of support built in.

Copywriting isn’t like maths. There isn’t always a right answer to your conundrum, so having a way of getting specific help to whatever your question is will make your experience much better.

4. You can’t see any examples of their work

Who are their clients? Can you see any work they have done? If all you can find are the examples you see on their advertising for the course, that’s not enough. Have the confidence that the person who is going to teach you can actually write well enough to get and keep happy clients. If they can’t produce any samples or actual people you can talk to, don’t bother signing up.

And now for the half…

The cost is too high for your budget

I almost didn’t include this reason simply because I think there’s no price too high for a good education and training. However, I’m not blind to the reality of life. I’ve been there myself, and I would not feel comfortable suggesting you break the bank to get take a course. There are plenty of options out there that fit many budgets: day courses, half-days, weekends, online training and so on. For businesses on a budget, find out if your trainer will travel to you and train your content providers at your location and for a fixed rate, rather than per head.

There you have them. Got any to add yourself? Or have you been on a copywriting course that you wish you hadn’t?

Other Reasons To Write

It seems that people feel that the only time they need to send a note is to say “thank you” for a gift or a wonderful evening, or perhaps someone has done you a favor and you want them to know that you are thankful and appreciative. We forgot to write the notes, that we always say we are going to do, but somehow they get lost in the back of our minds and mixed in the daily hassles of the day.

The notes I am talking about are the caring ones, such as I love you, wish you were here, you are a wonderful wife, a thoughtful husband, a great Mom and a concerned father, a wonderful friend, a caring friend, a teacher who you admire, a hairdresser, your doctor, your dentist, or anyone that comes into your life on a daily basis. It is not necessary to write a sonnet to each person, all it takes is a small note, maybe 2 or 3 lines to let them know how you feel about them or their service.

It’s personal, but shows the recipient that they are appreciated. It only takes a minute or two, but it will be so satisfying to know that you have made that effort and so wonderful for the recipient to receive. Hard to believe, but there are still people that wait every day for the mail man to come with news from someone they haven’t seen or heard from in a long time.
Let us pick up our pens…and hold off on the email for a while.

9 Top Reasons to Submit Articles Online

If you are just starting to write articles or have been writing for awhile, you need to know the reasons to submit articles online. Where ever you are at in article writing one thing is for sure, we can all use more traffic! When you submit articles online you have the ability to touch thousands upon thousands of readers all over the globe. Let’s get down to the main reason you are here, the top 9 reasons are:

1. Free Advertising- As you write an article you start positioning yourself as more knowledgeable on the subject and a leader in the field. As you continue to build article upon article you will attract a following, who will want more information. You also have the ability to input a call to action at the bottom with a hyperlink to the product or service you are marketing.

2. It’s Going Viral- Many of the sites that you submit articles to have what they call RSS feeds. Now many people have no idea what a RSS feed is or what it does so I will briefly explain. RSS stands for Really Simple Syndication and it works by taking your published content and sending it out to thousands of others, then it can happen all over again. A great way to multiply the readers and the eyes on your content is to submit too many other sites.

3. Building Your Brand is Easy- As you write more and more and yes, more articles you are building your brand. Your brand is you; your brand is what you are and how you give back to the world. As you submit articles to highly authoritative sites you are enhancing your creditability which leads more people being attracted to you. You want people attracted to you so you don’t have to pay as much for advertising. While many consider article marketing online as “Free Advertising,” I do not…you still use your time.

4. Driving Traffic is One Piece- As you submit more articles online you are not only marketing to customers or clients you originally intended to market to, but anyone online. This broadens your market as the articles start going viral online. People start reading your articles, which could lead to your next big break.

5. You Don’t Have to Have Your Own Site- While I always recommend people to have their own site or blog, it is not a must have. Many of the article submission sites allow what they call an “author box” that allows you to insert a call to action. Many sites also ask you to set up a bio page with a picture. Although this is all online, you are still building trust and a relationship with people.

6. They Never Go Away- What is so awesome about articles and submitting them online is that they are there forever. Over time people come across your article, read them and possibly bookmark or pass them on to others. So years down the road someone could read your article, contact you, and buy from you. Building a strong foundation of articles, through many different sites is like building a house on a concrete foundation, very stable and secure. If possible I would recommend writing at least one article per day for the first 90 days and watch the results closely. If you are like me you will find your articles on websites that you never knew existed. This ultimately gets you in front of other readers.

7. Get Recognized By Other Authors- What I like about many of the article submission sites I have joined is the support and wide variety of people they attract. As you become more fluent with your writing and your own style (and trust me, we all have our own style), you start getting recognized. Many sites have status levels you can achieve due to the content, relevance, and quantity of articles submitted. Another great feature of these status levels is that many have a “badge” which is an HTML code that you can obtain for free and put on your blog. Yes, it does give them free advertising but it brands you more of an expert to your readers and followers.

8. Tracking Your Stats- If you do some digging around on the sties that you can submit article you will find a statistic page. You may be wondering, “how will this help?” the answer is quite a simple one. After about a week of having your article online, I would suggest watching the stats on that article. Compare these stats to your other articles. What is the difference? What different keywords were used? Figure out what made one article out perform the other. Is it the title? The subject? Or the topic? For whatever the reason, use it for your advantage and build upon it.

9. The Sites Are Exploding- Just like any business the article submission sites are exploding and with them exploding they are making enhancements. As these sites get bigger and bigger they start attracting more authors and readers which gets your content in front of more people. Obviously the more readers you obtain, you have more opportunities to promote your product or service.

Are you wondering why I just didn’t make this an easy 10 top reasons instead of 9? It is actually quite simple, everyone else makes “10 Reasons” and I am not like everyone else. I am an entrepreneur that thinks differently and outside the box on so many different levels.