Quality Content Writing: What You Need To Look For

If you have been an online writer for quite some time and spent your precious moments writing for the web, you must have had those times when you hear disaster gossips and myths about web writing. So how do you feel? Pity? Anxious? Furious? Or Ridiculous? Well, if you are a religious writer, one of these emotions would have hit you real hard somewhere at the creative membrane!

I can see those hands going up!

I belong to the similar bandwagon. However, given the personality system that I have, it’s disappointing to know that perceptions floating around aren’t real as they should be. So all the wrong gossips compelled me to share my melancholy towards the myths prevailing about web content writing.

Let’s clarify things:

Writing is easy – For all those who get a sudden rush of conviction that they can write, they should ponder over the level of creativity and acumen that’s required to map and create a great content. Any form of writing is tough and doesn’t come easy. Clients who meet us with an excuse that they need content writing services simply because they don’t have the time for writing, make me sarcastically grin within. For creative sake, writing is not a brownie. Casually writing for the sake is one thing, and writing to make an impact is another!

Write and relax till readers come – Give me a break! All those in the trade must know that writing a copy and publishing it is not all that matters. Optimizing it is a big deal in itself. A content well written and published minus optimization is like preparing a field where no one came to play. Cohesive optimization and a great writing make a stupendous writer that has the potential to roll in readers as well.

Rewriting is content writing – Many out there have a perception that rewriting an article is precisely content writing, FALSE! It takes a lot of research, analysis and mind structuring to write a superior article.

Content writers are underpaid – Well, I would oppose this hugely. It depends upon how a writer markets his talent and the real calibre as well. If you have the right potential and the right kind of projects, you would be touching pinnacles in no time.

Stuff keywords to rank higher – People who think this way, need real time therapy! A content that is stuffed with keywords is like feeding a belly beyond saturation. In clear words, overstuffing is spamming. Watch out! You will be penalized.

Years of experience matter – Well, I am not willing to go contrary on this, but it’s actually not about the years that count but the substance that a writer produces over and over again. Your quality of work is more appreciated than the time you have spent in the trade. Experience is certainly a trump, but has no relevance when it comes to delivering real fodder. It’s primarily about how eager you are to produce brilliant copies.

How to Write Good Quality Articles

Writing good quality articles is an excellent way to promote your business and drive much needed traffic to your website without spending lots of money. But there is a tremendous difference in writing articles and writing quality articles. So if you plan to use the technique of article marketing as a means of increasing your website traffic, before you do, you should let the contents of this article sink in.

The very first article I wrote was an article about Hurricane Katrina that I posted on a website that I designed to help survivors of the terrible disaster. Hurricane Katrina had devastated my life as well, and had a sincere desire to help others through my article. Not only had I lived through the storm, but I also survived the deluge in New Orleans that followed in Katrina’s aftermath, and the story I told in my article was in fact—very real.

I knew that two of the main ingredients of good article were fact and experience, and having personal experience about the subject matter is always a plus for the writer. So I assumed that this particular article merited being labeled as a “quality” article because it contained these two essential ingredients. I thought that I was on my way to establishing a career as a great article writer, but things didn’t quite work out the way I planned.

Nearly six years and dozens of articles later, I have come to realize that during my early years of writing articles I made a few invaluable mistakes, and today, whenever the question of how to write good quality articles arises, there are several critical facts about article writing that immediately comes to mind.

Article Content

I have learned that the substance of a good quality article is embodied in the content of that article. All too often writers throw together a group of formatted words and sentences and call it an article just for the sake of getting exposure and traffic. I suggest that you keep in mind the true purpose of your article content—that it is to provide value and information to your audience.

When you sit down to write an article you should try to write the best article that you are capable of. Don’t get into the habit of producing a certain quantity of articles but instead you should strive for good quality articles. It is better to write 5 quality articles a month than to produce 50 articles that have repetitive content and amount to nothing more than a collaboration of good sounding words.

One of the qualities of a good quality article is that its content is worthy of being read, and unless you give your readers useful information your article will never be considered worthy material. If your focus is on providing value and trustworthy information to your readers they will refer your site to others, and in turn the people they refer will refer even more people to your website.

Never purchase articles—you know the ones you purchase in bulk packages, make a few changes in the wording, and then slap your name beneath the title. The idea may sound like a good one, especially if you’re inexperienced, but how many other people might be displaying that same article on their site?

In my opinion original content is by far better than a generic article. Yes original content takes more effort to produce, but originality inspires creativity and if you are going to write articles you must be creative.

Article Motive

Although article writing is an excellent way to promote your business and drive traffic to your website, if your principal motivation is for personal gain, then you have entirely missed the function of your article, and no matter how good your writing ability may be you will fail miserably at article writing.

One of the mistakes I made in writing my first article had to do with motive. Because I had lost everything in the hurricane, I needed money desperately and although I had a sincere desire to help others through my article my focus was on making money. You see, I thought if I wrote a good article that would in turn generate lots of traffic to my website I would make lots of money and quickly get my life back on track. Needless to say, I didn’t make a lot of money and my article and my website was a flop.

If the only motive behind your article is to make money, then stop right now and spare yourself the heartbreak. You could probably make more money marketing widgets on Amazon.com.

One of the greatest mistakes that writers make is to convince themselves to write for money. Never allow money to become your motivation for writing. You should develop the trend of writing for the joy and value that it brings to others. There is no greater joy than to have someone tell you how much they benefited from an article you wrote.

The Internet is timeless. Once the search spiders reference your material it will forever be available for people to read, especially if someone has copied and posted your article on their website. Therefore, when you write an article do so with the intention that people will possibly be reading your article long after you are dead. You never know the influence your work might have on future generations. In essence you should write in such a manner as to always produce good quality articles to the best of your ability.

Your motive should never be to out-do your competition either. Focus your mind on being yourself when you write. Don’t be intimidated by competition, because if you are your focus will be on competing rather than writing quality articles. If you write quality articles that are uniquely original no one will be able to compete with you.

Knowledge Base

Write about things you know. One of the worst things a writer can do is to write about something he or she knows nothing about. Your audience can tell if you know what you’re writing about. Do yourself a favor and write about things that you have some level of experience in, or at best some degree of knowledge.

For example, if you have been breeding dogs for a few years, then write about dogs. I’m sure there are experiences that you have had with dogs that is unique and unlike the experience of another.

Never write to convince your readers, if you do you will only become frustrated with yourself. You cannot convince someone that you know what you are writing about; instead you should let your writing prove itself. People will research your work if it has value to them.

In one sense, your writing is like a doctor’s diagnosis to a patient; that diagnosis has value to that patient. Here’s what I mean: If your doctor were to give you an unfavorable diagnosis, chances are you would not be totally convinced that it was your only option. You would probably go out and research the diagnosis and get a second opinion. If your article has value to your readers, they will get a second opinion from another writer. In the end your article will prove that your knowledge base is correct.

Writing good articles is a learned process. The more articles you write the better you will be at writing them. When you learn the art of writing quality articles your articles will generate lots of traffic to your website.

Turning ‘Old News’ into Quality Content

Quality content is what drives the internet and is always in demand. People are always searching for useful information to further educate themselves or perhaps answer a lingering question. It is a well known fact when publishing content that the more it serves the reader the longer it will circulate online.

So is that to say that once information becomes outdated that it should be discarded and ignored from there on out? Not necessarily since often times this same information can be dusted off, updated and represented with a new twist. In fact using content like this allows you the opportunity to ‘borrow’ an older foundation upon which you can add useful information that has been updated. This not only saves a lot of time and effort in researching and developing content but also offers some unique advantages as well!.

Let’s visit with 3 different ways in which you can update and represent older information and the advantages that come with using content in this manner.

New Perspective

Over time it is very common for any published information to take on a new perspective being that undoubtedly the environment has somewhat changed. What may have once been relevant and useful may now be somewhat tarnished due to changes that have occur since that is one thing time always brings, change. When using content that has some ‘age’ on it it is quite easy and convenient to take whatever stills remains relevant about it and add your own updated perspectives.

More Insight

As the saying goes hindsight is great foresight and this is especially true when ‘reworking’ formally useful information into an updated version of its former self. By adding what it was that was right about the content at the time of its original publication, and why it may no longer apply offers lessons from which readers can learn. These lessons can then be used for the foundation of new ideas that can be cultivated, refine and published for others to benefit from.

Change in Emphasis

Relevance is often time sensitive therefore over time it can and likely will change. That being said old application may be outdated while new application may be unfolding. Using content that has little or no relevance anymore can be effective from the standpoint of presenting it in a ‘historical lesson’ kind of way. Even though the application of some outdated information may serve of little or no use, the lessons that can be learned as to why it no longer applies may help prevent future mistakes. History is always a great teacher and should never be ignored!

People are always looking for quality content online to feed their curiosity, their thirst for knowledge or to simply answer a question. Publishing content that will fill these needs is an endeavor that takes time, effort and creativity. It is very common in most cases to publish something that will in time become outdated and of little use to readers. This outdated information however does offer potential as a source for fresh and useful information and comes with a few advantages as well! The 3 different ways one can ‘refurbish’ outdated material, as reviewed above, emphasizes the use of insight, perspective and a changing environment. By introducing any combination of these qualities when using content in need of a ‘facelift’ you can once again offer readers something fresh and interesting for them to view.