How to Make Money Writing Online and Content Marketing

Article writers using content marketing often overlook content readability when composing their articles. Writing articles online for money must not only consider motivating readers to buy a product. To make money writing online, authors must also provide readable quality content.

With the advent of Google’s stated goal to improve a user’s search experience, many websites and articles lost their coveted positions in Search Engine Ranking Positions (SERPs). It is now, more than ever, that quality website content writing is king. Writing online for money as a means of ‘gaming’ the search engines through keyword stuffing, article blasts to thousands of article directories, and weak, poorly structured website content writing are gone.

Readability

Readability measures the grade level needed to understand any document. There are several schemes that are used to determine readability. The Flesch-Kincaid Grade Level is one of better known and most used measurements. Your content writing can be much improved if you incorporate this measure into your article writing.

Although it has come under criticism for its simplicity, Flesch-Kincaid Grade Level scale is still widely used and can give you an idea of your article’s readability.

You can determine your article’s readability with the Flesch-Kincaid Grade Level scale which assigns a grade level to the written material. MS Word provides a readability statistics feature found under the spell check tab that determines your article’s grade level reading score.

There are free utilities on the web that allow you to copy and paste your document and the utility will return the grade level score. There are others. Online-Utitility.org is one. You can find them with a ‘free readability tools’ search on the internet.

You can also use the Google ‘more search tools’ feature found at the bottom of the left navigation bar when doing a Google search and choosing ‘reading level’. The organic results will show ‘basic’, ‘intermediate’, or ‘advanced’ reading levels for each of the page results.

Although, the results may not be 100% accurate, they do give you an idea of the grade level that your article or page is written at. It may seem that I am putting much emphasis on readability and quality content. It is important to note when writing for the web that the content be easily understandable by your targeted reader. You make make money writing articles online by targeting your reader.

Ideal Reading Level

If you dumb down your website content writing, the reader may feel insulted and dismiss your words. If your words are too pedantic, readers may accuse you of flaunting your knowledge. You may have quality content, but not readable by your targeted audience.

What is the ideal reading grade level? The answer eludes me. Many claim that the national average reading level is eighth grade and that article writers should write at that level or lower when writing for the web. I have yet to find any evidence to substantiate that claim or that you will make money writing to that grade level.

Studies have been conducted by various governmental agencies under the U.S. Department of Education and by independent private agencies on various aspects of literacy throughout the United States, but I have yet to find any authoritative data that specifically identifies the national reading average to be at the eighth grade level.

Adult Literacy in America

The study most often cited as the source of the eighth grade reading level claim is a 1993 study, Adult Literacy in America: A First Look at the Results of the National Adult Literacy Survey, by Irwin S. Kirsch, sponsored by the National Center for Education Statistics. You can review the results yourself at the National Center for Education Statistics.

However, the study does not specifically state that the national reading level average is at the eighth grade level. In fact, the study’s committee “… agreed that expressing the literacy proficiencies of adults in school-based terms or grade-level scores is inappropriate.”

The study did survey levels of literacy skills ranging from Level 1 to Level 5, with Level 5 being the most difficult or the highest skill level. The survey did show that about half the population performed at levels 3-5 and half performed within the lower levels 1 and 2.

SERPs and Readability

Nevertheless, if we accept the various reading level scales like, Flesch-Kincaid, article writers can improve their content marketing to more closely match the acceptance of targeted readers. In addition, Google and other search engines may or may not look favorably on the webpage or article and rank it higher than one that Google deems to be written at an inappropriate level as evidenced by the Official Google Blog

For instance, an article written at the twelfth grade level about building a tool shed may not be looked upon as worthy of Google’s definition of maximizing the user search experience. An article on the same subject written at the sixth or seventh grade level might well fair much better in the SERPs.

On the other hand, writing an article on the Literacy Statistics of Migrant Workers at the fourth or fifth grade level would not fare well with academic readers and probably not with the search engines.

The point is that article writers should consider readability when writing articles. The effort does not need to be an all consuming effort. Readability can easily be checked with one of the tools I mentioned earlier.

Be aware of the end user. The more you comply with Google’s goal of “providing the best user experience possible,” the more favorably the search engine will rank your writing for money efforts.


Writing Articles – As a Cheap Online Marketing Technique

By using Overture, a keyword proposal tool, you will definitely come accross millions of searches done to a specific keyword. Once these keywords are typed on search boxes of search engines, indexed websites having articles with those keywords will be shown. And this is what drives traffic to websites with keyword-rich articles.

Content is king. You can as well repeat ihat again. That is why writing articles is the individual most used online promotion techniques today. Internet browsers just cannot obtain a sufficient amount of information on various fields. Moreover, providing detailed information through your articles is a great way to drive hot and targeted visitors to your web site. Why is this so? Here are the profit that writing articles can grant your online business.

1. It is definitely free.

Too delightful to be true? Not. Okay, you have to pay for your online Service Provider. That is it. All you require is your belief, your computer, and your hands. If you are blessed with those, definitely, nothing will stop you from typing and churning out quality articles for your website. On which aspect of that technique did you really shell out any cent? Maybe later when your electric bills come.

2. Your website will be noticed as soon as possible.

Submit that article of yours to article directories that pick up the most web traffic and within the shortest period of time, your web site will be crawled by search engines. That is if you do not overlook including your resource box or byline.

3. Get back links without human intervention.

However, after submitting to articles directories, surely, other website owners will make use of your article too. With the copyright provisions of your articles, the URL of your website will still be in tact and will subsequently lead additional traffic to your website.

4. Build a great reputation.

As an online marketer, if you plainly present your products on your website, you will not secure much conversion rate. Conversion is when your traffic turns to sales. You have to show that you are excellent on your field. And what better way to show that than by writing quality articles that gives you an edge over other writers.

Clearly make your creative juices flow and jot down or register in those ideas quickly to jumpstart your article writing momentum. With the above benefits, you will definitely have no problem writing articles for your web site or blog.

Freelance Writing: Make Money Online The Old Fashion Way, Earn It

With so many folks out of work or experiencing difficult financial times, many people are searching for a way to make money. The trouble is that there are literally thousands of vultures online seeking to take advantage of this dilemma and have flooded the market with promises of making millions at home using your computer. Needless to say most of these “opportunities” do little more than to get you to spend your money and give it a try. Typically, a person buying into this type of a promise will not make money. The reason for this is simple, most of these programs are set up to just resell to others in a bad position and you make money on a percentage of the sale. The best way to make money is to earn it! Freelance writing is simply the best way to earn money on the internet, from the comfort of your own home.

Freelance writing has become a popular source of earning extra income nowadays. Aside from the fact that you get to do use your OWN writing skills, you do not have to leave the comforts of your own home or office to earn a very comfortable living. Right at your very own home or office, you will learn many ways to help you earn that extra income or make a steady living.

Having the freedom to work at your own pace without being tied to a routine is also an added perk to freelance writing. Freelance writing also gives you the opportunity to hone your skills and broaden your knowledge or even lead you to develop a new interest or hobby. Becoming a freelance writer will most certainly be an interesting and rewarding experience for you.

If you are looking to “get rich quick” then Freelance writing is not for you. Becoming a successful freelance writer takes time and practice, however, the good news is that anyone can be a freelance writer and start making money almost immediately.

A financially secure freelance writing career is possible and offers you a lifestyle that will allow you the freedom to work on projects you really want to work on and not just because you need the money.

As long as there is an internet and people desire to search for information there will always be the need for Freelance writers. Because of this phenomena, the need for new and fresh content, is today and will be tomorrow, the one true recession proof opportunity to make money available to anyone who would like to be paid for services they provide.

With so many freelance writing jobs available, a career as a Freelance Writer holds opportunities for growth and change as new markets with special niches are developed, appealing to readers with special interests. Freelance Writing makes up much of the content of online publications and there are just not enough Freelance writers to satisfy the demand.

If you are searching for a REAL JOB, a NEW CAREER or just another resource to EARN ADDITIONAL INCOME to pay the bills and live life a little better, there are literally thousands of freelance writing jobs posted which is why Freelance Writing is simply one of the best ways to make money online today.

Take a minute and visit my website to learn even more about making money as a freelance writer and the many opportunities available to you.