Successful Content Marketing Involves 3 Requirements

Content marketing is one of the most effective ways to advertise online because the benefits you experience are long term in nature. Based upon freely distributing useful information you are able to draw attention to your business and build trust and credibility with your readers. By maintaining realistic expectations and properly focusing your efforts the strategy of circulating useful information can help you build a strong business foundation.

Here are 3 requirements and/or expectations your content will need to meet for it to help you build trust and credibility along with a solid foundation for your business.

Entice or Intrigue

The very first requirement of anything you publish is to capture the attention and then the interest of readers. This is generally accomplished by writing about a popular subject and supplying your readers with what they perceive to be useful information. You want to present it in such a way that they have not seen before to keep their interest. Of course what you have composed must be relevant to what you intend to advertise online but at this point you are only supplying people with information.

One Step at a Time

Learn not to ‘rush’ things since you only want their interest and not the sale! Reader interest is worth more to you in the long run than just one sale! The reasoning and basis behind circulating useful and relevant content freely is to build trust with people. By capturing their attention and interest they will be more likely to remember you in a favorable way and will be looking for more of what you write as well! Remember to build trust will take time so be patient.

Be Prepared to Give More

Continue to create and distribute additional information relevant to your chosen subject and/or niche and do this freely. The more you circulate the more comfortable people will become with you while also learning to recognize you as an authoritative figure on the subject. This is great and exactly what you want since now you are not only gaining their trust but building credibility as well! Build on their interest in your content because here is where you are developing potentially loyal repeat customers as opposed to a ‘one shot’ sale!

Content marketing is one of the one effective ways to advertise online while also building a solid customer base at the same time. It is important to realize this strategy takes time to deliver its greatest benefits and your patience is require both in your efforts and approach. In order to build trust along with credibility and a loyal customer following your content and the strategy you follow need to meet the 3 requirements discussed above. By aligning your efforts and intentions in the way describe above, you can expect that the useful information you are freely distributing will of greatest benefit to both you and your readers as well!

Content Marketing Has 5 Primary Objectives

The use of content marketing can be a very effective means by which to increase your online presence while also building trust with readers. For anybody marketing on the internet what this means is an increase in your business exposure while also boosting your marketing effectiveness as well! Using content in this way can be labor intensive therefore you want to be sure whatever you publish achieves certain objectives or your efforts will be wasted.

Here are the 5 primary objectives you want to achieve when using content as part of your marketing strategy to get the best results.


Whatever your purpose may be you always want to maintain some degree of relevancy when using content to establish your online presence or promote your cause. The point here is you are merely attempting to attract only those who may have an interest in what you do or represent.

Attention Getting

Obviously you will get a better response if what you publish is based upon a popular topic insofar as the audience you are trying to attract. More importantly you will want to title your content in a way that will draw the attention of people online. The title or heading you use is very important because people tend to scan as oppose to read when they are online therefore you need to capture their attention quickly.


Once you capture the attention of readers online with a great title you then need to immediately engage them with your content. An intriguing or otherwise interesting first paragraph will serve to ‘draw’ people further into what you have composed. No matter what the quality of your composition may be it will only collect ‘digital’ dust and therefore be worthless to you if people do not read it.


Once people have gotten into the body of what you have written it is up to you to deliver useful information. Now useful can mean different things to different people such as some folks may appreciate a good laugh, a little sarcasm or perhaps they simply want to increase their knowledge. In most cases your approach in this regard will be dependent upon the topic or niche you are working with so use the strategy most applicable.


Ultimately you are using content for building trust with reader so that at some point you can promote to them. When you have established yourself as a trustworthy source of good information on the topic or niche that you have been writing on you will find it boosts your marketing effectiveness with your readers. The key here is to not only deliver good information but in such a way that convinces people they need what it is you have. This is ‘soft selling’ at its best and is often refer to it as sell-u-cation.

An properly implemented content marketing campaign is a great way to boost both your online presence and marketing effectiveness. By supplying people with free and useful information you can call attention to your business while also building trust and credibility with readers. With that said it is important that the content you publish fulfills 5 important objectives, as discussed above, to give you the best results. When using content in this way it is important to remember these 5 objectives in order to get the maximum results for the effort you invested.

Creating a Successful Book Marketing Plan

If you’ve just written a book and have decided to self publish it, congratulations. A great book marketing plan is the next essential step. As a self-publisher, you can be a very successful author, given that you have “skipped the middleman,” and taken your destiny into your own hands, so to speak.

Although it’s certainly “easier” in many ways to have your book promoted if you find a publisher first, this is a hard road to go for many authors; it is much easier and quicker to self publish your book at the start, as a means to establish a track record. Once you are successful with your book, it’s much easier to find a publisher who would be willing to invest. The likelihood is that you will enjoy self-publishing enough to never give it up.

Build a website about your book

In fact, you should be building your website at the same time as you are writing your book. You want to have it ready to go once you’ve got a book to sell. Your website will be the central location for people to go to when they want information about your book, or to read samples of it.

It’s all about who you know

In other words, build relationships from the very first day you begin to write your book. Get online and begin to talk about your book with others; there are many writers communities online where you can get help, encouragement, feedback, and simply a sense of community as you work through this usually solitary practice of writing a book.

As you work on your book and talk about it with others at the same time, you should begin to notice that there are a few people that stand out from the others. Lots of people online are “wannabe writers,” so how do you make yourself stand out from them? First of all, when you post, make sure you treat every post as though you were talking about your book with an esteemed colleague, such as an editor, publisher, and so on. There is a lot of “junk” out there, such that many people post gibberish that shouldn’t see the light of day Make your posts stand out. Be remarkable and authentic. Make sure that everything you send out is professional and knowledgeable sounding.

Comment on related forums, blogs, and websites

Once you’ve got yourself ingratiated with several of these communities, begin posting on these like-minded sites; it’s not always necessary to talk about your book directly (in fact, this is sometimes completely forbidden), but do include a sig line with every post. Your sig. line should contain sample links of the book itself (so that people can read a sample of it before they buy), and links to your website so that people can go and purchase your book directly from there — or be linked to the source of your choosing.

Remember, you’re the professional — so write a press release

Many authors overlook that they must treat publicizing their books with as much care as they did writing them. Get a press release and send it out wherever possible, so that the world knows your book has been released. Have a publicist edit or write your press release to make it professional, containing all the key elements.

Article writing means more exposure

Don’t give away your book’s central focus with your articles, but do write and post articles on as many free websites, professional newsletters, and so on as you can find. This will further increase publicity, so that people will go and read the sample link you posted — and then buy your book.