Market Your Writing Services For Free

Are you a provider of professional writing and editing services? To reach more potential clients, you need to market your services, but there’s no need to spend a fortune on costly campaigns. By putting in a little time and effort several times a month, you can market yourself absolutely free.

Get a Craigslist account. Play by the rules, and Craigslist can be a great avenue to promote your writing services. The online classified ads network has been around since Craig Newmark launched it in 1995. Still a free service after all these years, Craigslist is an often overlooked vehicle for connecting writers with clients. Just as you can sell your sofa or piano here, you can promote your business.

Start by creating a free Craigslist account. Having an account enables you to post more frequently and across multiple cities. Starting with a city of your choice, click on the “write/ed/tr8” link under “services.” This will bring you to the “writing/editing/translating” category. Click on “post” on the upper right, and follow the instructions. Be sure to use the “anonymize” option for your email address to decrease the likelihood of getting spammed. Under “specific location,” write “Anywhere.” Keep your post succinct, and include your website or blog address.

With a Craigslist account, you can create numerous ads – one for each city of your choice. No need to restrict yourself to just your own town or state. Make your ads unique. Always keep them appropriate, and never misrepresent yourself. By following the rules you’ll avoid getting flagged, and you’ll be able to take full advantage of this great option for free marketing.

Create your online presence with a blog. Launching your own blog is easy and can be accomplished in a day. A blog is especially helpful if you don’t have your own website. In fact, you should treat it as a website even if you already have another site in place. Keep your blog’s presentation and content professional. This is not your personal diary – it’s your professional online presence.

Blogs can be created via WordPress or Blogger. Other blog publishing systems include Movable Type and Drupal. I use WordPress and, so far, I like it a lot. Setting up my blog was straightforward, and adding posts is quick and easy.

Your blog posts should be informative, with content that someone who might be interested in writing services (or some aspect of writing) would find useful. Self-promotional material can be included in an “About Me” or “Services” page. Once your blog is running, include the link in your email signature, on your Craigslist ads, with your article bylines, and wherever else you can insert it.

Launch a Facebook fan page. More and more people are using Facebook for professional purposes. A fan page allows people to join by “liking” your page. When you create a fan page to promote your writing services, keep it tasteful, professional, and informative. You’ll draw people in by the useful tips you share; personal invitations via email or Facebook will increase the number of people who “like” your page. Make sure your page isn’t just one big commercial. It has to contain the right mix of relevant information with occasional promotional content.

Feel free to use other social networks for marketing purposes. If you’re comfortable with LinkedIn, Twitter, or any other network, figure out a way to use it tastefully and legitimately for your promotions.

In addition to doing online marketing, keep at it with word of mouth. This old-fashioned method still works today. The more you get the word out about your business, the better your chances of finding great new clients.

Want to break into freelance writing or ghostwriting? Graciela Sholander, www.ghostwritingplus.com, has written 300+ articles and ghostwritten 23 books, and she’d like to help you break in through her affordable consulting services. Ask your question today.

 

How Writers Can Benefit From the Short Story Market

There are countless writers out there who dream of someday selling a novel manuscript and being able to make a full-time living as a professional writer or novelist. Just imagine being able to quit your day job and spend your time doing what you love, writing and editing your own manuscripts, attending book reading events, and promoting your work. Many professional writers eventually go on to receive a job as a creative writing professor at a local university, teaching students how to perfect their own craft. It’s a great dream, but unfortunately most amateur writers take the wrong approach to trying to get their work published and become a full-time professional writer. Here are a few tips about using the short story market to perfect your writing, get your name out there and eventually sell a novel manuscript.

First, let’s get a few things straight about publishing short stories. It’s definitely not glamorous, and there’s not a whole lot of money in it. Most literary magazines only give a few bucks to writers for the short stories they publish, so it isn’t going to make you rich. And their readership is usually very low, so you aren’t going to become famous by publishing short stories, either. Sure, there are a few exceptions to the rule that have huge readerships and give big payouts if they decide to publish your work, but getting your writing accepted there is extremely tough, even if you are a superb writer.

So, if the short story market pays so poorly and has such a low readership, why do we suggest that you go there first if you eventually want to become a novelist? Well, there are a three reasons. The first is that the short story market helps writers perfect their writing, and the feedback you receive from editors will help you become a better short story writer and novelist. The second is that it helps you get used to how to actually submit work to editors, and the process that is involved with getting published. And the third is that it will help you build up your writing resume. A publishing company is much more likely to read a manuscript from a writer who has been published in several literary magazines, even if they were small publications.

There is also another reason why getting published in small literary magazines is good for the new writer, and that is it helps bolster your own self esteem as a writer. Even if it is a small literary magazine, there’s nothing like the feeling of seeing your work in print for the first time. When an editor makes a conscious decision to choose your writing over the work of someone else, and publishes it in his magazine, it is a great encouragement. You’ll be able to share your published work with friends and colleagues, and it will make you feel much more legitimate as a writer.

So if you want to be the next great novelist, don’t be afraid to explore the short story market before taking a stab at your first novel. It will help you become a better writer, learn about the submission and publication process, and help you build up a solid resume for potential publishers to look at the next time you submit your writing.

Freelance Writers – Market Yourself Effectively

Not all of us are born marketers and many professionals find it difficult to let the wider world out there know about the extent of their goods and services. We have been taught in elementary school not to brag or appear as being boastful, but to make it in the world of freelance writing you have to prove to people why you are better than your competitors.

When it comes to self-promotion and self-marketing, you have to consider yourself as a brand, in a fashion similar to MacDonald’s, Nike, or Kentucky Fried Chicken. These brands are instantly recognizable and there is a certain quality and consistent value linked to them. Just imagine yourself as being known as the Coke of the freelance writing world.

On order for you to operate in a similar league, you have to think of yourself as being a winner. The one common attribute of winners, is that they usually focus first on their accomplishments and by not giving up easily. As a writer, you need to have something specific and noticeable to say about yourself, which clearly differentiates you from the rest. This is what will make prospective employers take a closer look at you and your quality of work.

Another route to follow is to become well-known within a certain writing niche, and thus establish your reputation as an expert. In this respect, you can focus on article writing, eBook writing or even copy-editing. To be a specialist in a certain niche is frequently much better than trying to be a jack of all trades. This will also present you with an opportunity to market yourself much better, especially if you have managed to complete writing work for reputable people or well-known organisations.

It is essential that you also have a means of getting the word out about yourself and your freelance writing business. This can involve something as simple as having some high quality business cards printed, right up to getting your own website. In this modern day of Internet marketing, it is almost impossible for freelance writers not to have a website from where they can showcase their portfolio.

There is a great deal of importance linked to building relationships with your clients irrespective of whether you have only a few, or hundreds on your books. All of the big branding names like Nike have gone to extremes to build relationships with their millions of clients merely through their high-quality products.

Your products have the capacity to build your relationships and therefore ensure that you always provide high-quality writing and people will not only come back automatically, but also refer other potential clients.