The Importance and Ways of Article Marketing

Even before the rise of internet, article marketing has been used for decades. From early publications in the 30s, it has shifted to the web in the current 21st Century. The way it has retained its value in marketing clearly underlines its importance for long-term success.

The rise why article marketing is vital is because articles not only allow people to know more about the business or any topic you want to share but also enables major search engines like Google, MSN or Yahoo which loves fresh content to top rank. This in turn generates more targeted traffic and customers to your online businesses.

This is how most internet gurus start off since they had little or no money. Compared to pay per click and other marketing strategies, article marketing does not cost you a dime. What you need is time, knowledge and creativity to make your articles stand out from the rest and get people to read them.

In schools, you are also writing articles which are more commonly referred to as compositions and essays. But back then, you are doing so just to impress teachers and get better grades. Now on the internet, you are writing to make money. So impressing readers is not enough. You have to sustain their attention from start to finish. Only then will they see your resource box and click the link.

So how exactly should you make your articles stand out and earn money? Well, here are a few ways.

Choosing The Right Keywords

Choosing the right keywords in your article title and body are the most importance. Not only will this enables the search engines to pick up your article but also enables the readers to locate it easily after typing in the keywords.

In case you are new to internet and article marketing, keywords are basically words people type into search engine toolbars to look for what they want.

Let’s say I like bowling but do not know how to bowl. As an internet browser, I will definitely type how to bowl, bowling courses or bowling tips instead of just the word bowling.

Titles like How To Bowl Better Than Your Competitors, 7 Tips For You To Excel In Bowling and Every Beginner’s Guide To Bowling will come in handy. Not only they grab the readers’ attention but practically forces them to read every word of your article since the info is exactly what they need and have been looking for.

Submitting To Major Article Submission Sites

You may not know this. But from time to time, article submission sites have also been ranked by search engines in terms of their popularity and usage by article writers.

Sites like Article City, Ezine Articles and Go Articles are where most writers will go to post their articles. For the rest of the sites, you can a search in Google and other search engines I already mentioned above.

Get Help From Fellow Internet Marketers And Even Gurus

Do that if you have to. You can email to them requesting to put your articles in their sites or blogs. You also need to give them specific reasons and how they themselves will benefit if they allow you to do so.

For that to happen, it is best to target those whose products are in your niche. If you are writing about bowling, you should target those who promote bowling in their sites and blogs. This will make your job much easier and faster to be done.

Reading Other Articles Online And Offline

If you have no idea or limited ideas, you can read other articles online and offline as in magazines, mail letters and newspapers.

Learn to develop a daily habit of reading for at least 1 hour. Once you do so, you definitely will have more ideas and better picture of what you are going to write.

Again I need to stress out that you are not allowed to copy those articles. But you can note down the key phrases and points to use for your own articles.

Importance of Article Writing Services

Internet marketing has gradually become one of the essential need for expanding the business. Having a website on the internet does not guarantee increased business but, its high-quality, appropriate content can make the site fruitful and attract the clients. In order to increase the traffic on the website, businesses opt for availing article writing services for developing the content of their website. With such services, firms can promote their business and increase the traffic on their website.

There are several companies in the industry that offer dynamic as well as effective article writing services. These companies have a team of professional writers, which produces the content to promote the business of the client online. They develop high quality and well-written content that draws the attention of the clients and helps to increase the business for the owners of the website.

With the article writing services, client can also make their site SEO friendly. The article writing companies try to make the article keyword rich, which results in increasing the rank of the site on the search engine. There are several companies that deliver the content within 24 hours. Hence, clients can get best content for their website without waiting for a long time.

By hiring a reputed company for writing the content of the website, businesses can rest assured that content will be well-researched and free from plagiarism & grammatical errors. Businesses can concentrate on developing the other aspects of the business, when they know that professional writers are transforming their ideas into words. By outsourcing the content writing work to the companies’ providing article writing services, one can get relevant and timeless content for their website.

There is a fierce competition among the companies providing article writing services and hence, to survive in the race, each company works to deliver high quality content that satisfies the client. All the companies want to get a positive feedback from the client to maintain their position in the industry. Therefore, companies providing these services deliver original, edited and thoroughly researched content to the client.

For reaping the maximum benefits out of the article writing services, one must wisely choose the article writing company. Getting the sample articles written from various companies can make the task of choosing the right service easier for them. The quality of content can be analyzed by checking the grammar, originality of the article and the research done to compile the article. By opting for a good service, businesses not only attract clients to their site but, also boost their sales.

The Importance of Communication Skills in Life and Career

Communication skills are the ‘be all and end all’ of any successful relationship or career path. It doesn’t matter if you are extremely knowledgeable about a particular topic. Unless you have the ability to relate it to others so that they understand exactly what you are trying to communicate, you will not find that knowledge useful.


One needs exceptional communication skills to prosper in each and every aspect of one’s life. Imagine you’re a software developer and wish to become the Project Manager, you need communication skills. The higher in the echelon of corporate ladder you wish to climb, the better you need to have the ability to grasp what the client wants and how you can convey your opinions to them. The higher you go, the more visible you become in the success hierarchy, hence the better spoken you need to become.

Irrespective of whether you work on a part time or full time, blue collar or white collar job, communication skills are the key to be an achiever.


In relationships, communication is the key. No alliance, be it friendship, family love, or life mate love can withstand lack of proper communication. It is the quintessential part of our existence.

If you love someone, you say it to them. You need to be able to express yourself the way you want others to understand you. It’s exceedingly imperative, hence, to work on building your communication skills.

It is not difficult to be a good communicator. You just need to be clear about what you want the others to understand. Don’t let your thoughts cloud each other or overlap each other. Be clear in your concepts.

Remember these points before saying something important:

1) Are you clear as to what you wish to make the other person understand?

2) Get the thoughts cleared in your mind.

3) Talk simply and enunciate.

4) Observe the other person’s reaction. Do they comprehend what you’re saying?

5) Do you feel they’re in agreement with your views on the matter? If not, you might have to change the way you put across that point.

6) Always remember this: you need to talk so that the other person feels it’s a beneficial thing for them, or that you’re agreeing with them.

7) If you’re disagreeing with someone, start off with “I completely agree, but…” or “I understand what you’re trying to say, but there’s another thing I’d like to add…”. You don’t need to necessarily agree with them, but saying things like these will make them feel you’re not opposing their viewpoint.

8) Be sure of your viewpoint, but try to understand the other person’s perspective too.

9) Try to say the other person’s name once in a while during the conversation -“You have a good point there, Mr. Arnold.” People like hearing their name, it makes them feel included, so it puts you in their good books and they try to see your point of view too.

Being a good communicator is a mandatory requirement in today’s scenario. Be it life or love, you need to be able to express your feelings or opinions lucidly. Remember the tips given above, and communicating your thoughts will become a cinch.