Using Articles – Effective Writing Techniques

Using articles as a way to boost subscribers and sales has been a tactic used by internet marketers for some time now and it isn’t going anywhere. It is effective and long lasting. In order for it to work as it should there are certain things that must be done to create that long lasting effect.

1. Keyword research is of vital importance. Always and I mean always do keyword research before engaging in a certain topic. There are many keyword suggestion tools on the internet that can be used for free. The best and most efficient, I believe, is the Google Adwords keyword tool. Use this and you will become a more proficient article writer. It will quickly and efficiently help you identify the best choice of keyword for any and all topics. Your goal is to have the information your targeted audience is looking for. What better way than to know which keywords have the least amount of resistance in order for your website to be found in the search engines. Thus, giving you a chance to amaze the reader with your knowledge and leadership.

2. What is an article without an effective title? It will be lost in no man’s land, correct? The only way your article stands a chance at being seen is to have a good, creative title with the proper keywords injected. If you were to do a search on your topic you would be sure to find numerous articles. To ensure you outshine the competition use your creative mind and come up with something catchy, original or possibly funny. It is also a good idea to tell them exactly what is in store for them if they decide to read your article. You want to try and hit that emotional hot button and get them to take action.

3. Offer good valuable content. Don’t even think about stealing the work of your competitor. Believe me when I tell you this will not help you with your online endeavor. If you really strive to impress, then simply offer them unique, fresh information and you will be rewarded. You need to impress upon your readership that you can be trusted and that your information is from your heart and your mind, not someone else’s.

4. Another good tactic to build trust is to link to other sources of information. You can easily add links within your articles to outside sites. Don’t be afraid that you will lose potential business by simply adding a link to another information source. Chances are that when they are done they will come back to you. In fact, this will make your articles more impressive in the minds of your readers. The links you provide should only be to show proof of what you’ve written is verifiable. By doing this you will be furthering the bond of trust which is essential in any online relationship.

Using articles as a source of traffic is one of the most effective. It can be time consuming and a little slow to take effect, but it will remain and show its worth as all good stories do.

10 Steps to Writing Effective Cover Letters

As an entrepreneur, writing letters are just one of the many tasks you do every day. Taking the time to write a good cover letter can pay off in the long run, especially when you’re trying to interest an investor in funding your business or project.

What can a cover letter do?
A good cover letter introduces your business or product, makes a sales pitch and provides a call to action. It arouses interest or curiosity and entices the recipient to read through the rest of your material.

Here are some tips that will help you to write effective cover letters, quickly and easily.

1. Always address your letter to a specific person, and include their job title. Make sure you’ve spelled their name right.

2. Use a “block” letter format, with text justified to the left and double spaced paragraphs. Have someone proofread your letter and watch for spelling and grammatical errors.

3. Keep your letter short — no more than one page. The longer the letter, the less effective it is.

4. Keep your paragraphs short and to the point. Your cover letter needs to have a beginning, a middle and an end. Most cover letters will be between four and six paragraphs long.

5. In your first paragraph, let the reader know why you are writing. (This is called the opening).

6. In your second paragraph, ask for what you want. If you’re asking for money, make sure you clearly state how much you need and what you plan to do with it. Keep your letter factual and don’t use obvious flattery.

7. In your third paragraph, explain your “why”. This paragraph is your sales pitch, so make it count. Focus on what makes you different from the competition, or why the reader should say yes.

8. Your fourth paragraph is your “call to action.” This paragraph needs to be more than just thanking the reader for taking the time to read your letter. What specifically do you want them to do next?

9. Your promise. This can be included in the fourth paragraph, or depending on the type of cover letter you’re writing, you can make it your P.S. This is how you will keep the lines of communication open. It tells your reader what you will do next. Are you going to call him? Will you be meeting again? Whatever you are going to do, make it specific and time oriented, so that the reader knows he has to do whatever you’ve asked him to do within a certain amount of time. (Make sure that you follow up exactly how and when you say you will).

10. Make it easy for the reader to get in touch with you if you have questions. Include your phone number and/or email address in the last sentence, and let them know that they should call you if they have any questions.

Effective Copy Writing Contains 3 Key Elements

Copy writing requires the author being able to ‘connect’ with readers on a level where they are able to persuade people to take a certain desired action. In order to achieve this result however a copy writer must first get the attention of the reader and ‘draw’ them further into the ‘conversation’ being presented to them. Once this is achieved a subtle transition is then made into the advertising copy which is where people are exposed to the product or service being offered. All along the content the people are being exposed to needs to be easy to read in order to maintain their interest and keep people on the page. In the end it is also important to remember that the copy writer has reputation to maintain therefore product claims need to be accurate! Pulling this all together here are 3 very important elements any advertising copy should contain for it to be effective!

Engage the Reader

Whether it is a story they can relate to or perhaps directly addressing their wants and needs readers must be engaged almost immediately or they will leave the page. Considering that the mindset of most people will be ‘what is in it for me’ you must use that ‘angle’ to capture their attention. Talk to them about them! Since they answered one of your ads you already have an idea of what they are looking for and therefore how to address them. Remember, you are starting a conversation you want them to stick around and ‘listen’ to so try to captivate as soon as they hit the page. Captivate first, sell them later on in the content!

Offer Perspective/Insights

Readers always want to hear the opinions of others, especially when making a buying decision. The insight or perspectives of others helps them ‘justify’ their decision to make the purchase. Of course along these lines the more testimonials you can offer the better since it serves as ‘subtle’ reinforcement for them to make the purchase!

Always Offer Value

When promoting anything it is always wise to be sure it delivers as promised and possibly even more. Remember, your reputation is usually at stake when you stand behind a product! Be careful to not get carried away by making outlandish or unrealistic claims that can not be produced! You may make the sale but you will definitely tarnish your reputation, and working online having a good reputation is vitally important!

Effective copy writing is a combination of engaging conversation along with compelling advertising copy presented in an easy to read fashion. The 3 elements discussed above, when included in any content, help to produce these results! Always remember that as a copy writer, your objective is to create an ‘atmosphere’ in which the reader will be the most receptive to any suggestions or offers made. The 3 elements discussed here today will help you to do just that!