Most companies and business organizations own websites nowadays for online marketing and promotion. The textual and non textual content of the websites sell or promote a company’s products and services and upholds the brand image. Thus expert content writing services such as SEO content writing, article writing etc are highly popular nowadays in the corporate world. Content writing services are important because it is the written content that provides descriptions and in formations about a company’s products, services, policies, terms and conditions etc.
Well written website content has a high marketing value and is a valuable investment which keeps generating revenues for years. Website content writing services include article writing, SEO content writing, technical writing, blog writing, newsletter writing, website copywriting etc. Companies providing content writing services offer various types of content writing at reasonable prices to domestic and global clients. The written content gets delivered to the clients on time. Content writing companies have teams of skilled and qualified content writers. Nowadays content writing is becoming the preferred career option for many.
The web content writers are skilled to write for various sectors like IT, websites, travel, real estate, hospitality, finance, business, health, education etc. Website content should be well written, well researched, interesting, lucid and informative. Ideal web content must be persuasive, unique and SEO optimized. Website content should neither be too short nor too long and must avoid repetitiveness.
Different types of content writing
Article writing- Article writing requires a lot of skill, web research and knowledge.A web content writerwho specializes in article writing can write well researched articles thatare informative, interesting, keyword-rich and lucid. Experienced article writers can write on various topics and are aware of theUS,UK and Australian writing styles so that the clients may get their work done in the required style. A well written article should be free from grammatical and spelling errors. Well written articles provided by the content writing companies to their clients are free from any kind of plagiarism and are CopyScape approved.
SEO content writing- SEO content writing is an important aspect of web content writing. SEO means search engine optimization. SEO content writing boosts the online visibility, search engine rankings and traffic of websites. The web content is highly optimized by inserting search engine friendly, relevant keywords at right places in right amounts, throughout the content, without disrupting the natural flow of writing. The keywords should be related to the content and its topic and there should not be any forced stuffing of keywords. A website’s design, headlines, footer text, header text, logos, images and meta description and meta title areas are made keyword-rich for on page SEO optimization.
Technical writing- A technical content writer has to put down complex, authentic technical information in simple, comprehensible and logical manner so that tech savvy as well as non technical readers can understand the content. The technical writer is aware of the latest trends, technologies and gadgets.