Writing Tips: How to Write A Book Jacket Cover

Even the greatest story on the shelf in a bookstore can’t sell itself without eye-catching packaging. It’s one of the saddest truth’s in book sales. Book marketing is a growing business, and most publishers have staff devoted to book design above and beyond the editorial team, including graphic designers, cover artists, and copywriters.

Typically, a copywriter will create the text that appears on the paperback cover or book jacket. A copywriter may either be on the staff at the publishing house, or the publisher may contract out, or outsource, to freelance copywriters. Either way, it’s the job of the copywriter to craft a paragraph or two about your book that will sell it to readers.

Otherwise, and this too occurs more often within larger publishing houses, an overworked and underpaid editorial assistant may be tasked with crafting your book jacket copy. This is often viewed as an onerous task and is obviously less than ideal; while editors (and editorial assistants) are useful in helping to shape and enhance your story, they may not have the necessary ‘sales writing’ skills to entice the reader to purchase your book on the shelf.

So, while most of the time you may not be writing your own book jacket copy, it’s still important for any writer to be able to do so. Here’s why:

1. This provides you with the chance to concisely sum up your manuscript and re-examine the story – it’s like going through a copy edit of the plot.

2. It allows you to make sure you’ve been writing towards your target audience, OR it can help you to determine the target audience for your book.

3. If you’re sending query letters out to publishers with hopes of selling your manuscript, you’ll essentially have to write a paragraph to pitch your idea anyway.

Finally, once your dream publisher has picked up your book, you’ll be able to ensure that the copy your book jacket receives is the copy it deserves. Come back next week and I’ll discuss tips on how to craft top-notch book jacket copy that will have readers grabbing your books off the shelves.

Keep in mind that while you may try to design and format your book jacket cover on your own, there are professional editors who will do it for you. An experienced editor will create a professionally written book jacket cover that will capture your audience’s attention. This is succinct copy that sends a strong message about your writing.

Cover Letter Writing For Grant Proposals

The grant proposal is one of the key instruments for a non-profit to seek financial grants. However, a professional presentation of a grant proposal requires a good cover letter be included with it. It may appear to be a small detail, but the devil, as they say, lies in the details.

The need for a cover letter
When you are writing a grant proposal for a corporate organization or a large charity foundation, it is a must to include a cover letter. These organizations work in a professional manner, and they are used to a certain style of functioning. So they expect a cover letter to be there. However, if you are sending a grant proposal for a governmental grant, a cover letter is not mandatory. Here you need to include only such items that have been stipulated by the agencies as a requirement.

How to write a great cover letter
The cardinal rule that distinguishes good from great: brevity. Keep your letter brief and to the point. Preferably, the length of the letter must not exceed one page, and less than a page could be even better. The letter must not be repetitive. It should not say what the recipient is going to read in the grant proposal anyway. It should be sharply focused on what makes the proposal so compelling that it deserves the attention of the recipient.

Cover letter format

1. The cover letter must always be printed on your non-profit organization’s official letterhead. The date of the letter must be the same as the date of the completed grant application.

2. Ensure that you are addressing your letter to the correct person. Double-check on the name spellings, designation, address, and be sure that the person is holding the position at the time you are sending the proposal.

3. The letter must be addressed to a specific individual, and not addressed in general to the organization or a department.

4. The opening paragraph of your letter should provide a brief description of your non-profit and its mission. It should spell out at the outset itself what scale of grant you are looking at to fund your mission, and why that grant is critical.

5. In the next paragraph, you should be able to explain how your non-profit’s mission matches with the funding goals and priorities of the funder’s organization.

6. Close your letter with a brief paragraph that summarizes your view on how this proposed alliance between the non-profit and the funder can create a successful synergy.

7. Sign off with personal signatures in ink, name and designation.