Writing Effective Content for Your Website

Website owners who offer a product or service have 5 seconds to capture the attention of site visitors. If you do not write effective website content to quickly communicate the benefits of what you do, your audience will bounce to the next website in their search results. This bounce rate is the opposite of stickiness. Is your website sticky? These tips on writing effective content for your website can certainly help.

Content needs to describe as much as possible about who, what, where, when, and why on every page with very specific key words and phrases to connect instantly with site visitors including search engines. Avoid technical terms in your website content writing that only those close to your industry understand.

Key word research is the best way to understand what people really put in the Google search box looking for your product or service. Guess when writing content for your website and your competition may have the edge capturing site visitor attention and converting them to buying customers.

Those key words should be inserted in website content in addition to each page title, description, key word list, and page headlines or subheadings, also. Including photographs or graphics will help convey the message beyond text, so a gallery or showcase can help quickly communicate website content details and create a more positive first impression.

When you use quality photographs to insert in pages, those pictures tell what 1000 words cannot. Your message when writing effective website content needs to be communicated based on real world website visitor behavior. People land anonymously on a website unlike visitors met face to face, so the decisions are different than walking into a brick and mortar business.

People instantly notice graphics and the overall professional look, and then scan headlines and perhaps a few words in the first sentence of website content in each paragraph. The majority will rarely read your text verbatim. Headlines, bullet lists, and graphics attract attention more than narrative, and that critical first impression is what will get them to stay and perhaps buy after they explore details later.

It’s important to touch a nerve in the first 5 seconds to convince people to stay on your website. All they care about learning from your website text content is “What’s in it for me if I buy here?”. Initially, site visitors don’t care about the details of features until they are convinced of the benefits, and that message needs to be presented in shorts bits that can be understood instantly.

The strategy for writing marketing material content for consumers is different on the internet, and similar to listening to a joke or reading a novel, people want to know the punchline or ending up front.

Rather than writing website text content that presents your introduction, features, and then benefits in that order like a regular marketing or sales pitch, writing for the web is more effective when you reveal the benefits and outcome first. This writing strategy for online marketing emphasizes the importance of catchy headlines that capture and hold interest quickly.

People will skip over paragraphs on your website that have more than 2-3 sentences, so write content and then edit to eliminate poetic or flowery speech and any unnecessary adjectives. By all means, do not exaggerate.

Keep in mind people go online for one thing: information. Website visitors rarely will buy on the first visit. Most will visit several websites searching for the right mix of content that best answers “What’s in it for me?”. Present benefits in the introduction, and you can still use the formula of introduction, features, and benefits to enhance your skills for writing effective website content.

Site owners who track visitor statistics probably notice the bounce rate mentioned earlier. The majority of visitors land on a page and leave immediately without fully exploring your site. Stating the benefits twice on each page will strengthen your marketing message. Maintaining a consistent message on every page can result in more business by writing effective content for your website.

How To Produce Great Content Even if You Don’t Think You Can Write

If you want to make a living in the world of Internet marketing then you need to understand that writing is the key to your success. It doesn’t matter whether you are writing posts for your blog, a sales page or articles to promote your website; great content will drive traffic and increase sales. Of course if you don’t consider yourself to be a writer then this can be intimidating, but it doesn’t have to be. Here are three things you can do today to prove to yourself that you are a writer.

1. Make a list

One of the easiest ways to write an article is to make a list. Take out a pen and paper and thinking of the problem that you want to address with your article jot down as many things as you can to tell the reader why they should do something or how to do something. For example you might make a list of reasons why people should create their own organic vegetable garden or ways to stop their cats scratching the furniture.

Now all you need to do is write a paragraph or two for each item on the list to explain them to your reader. Start with an introduction which sets out the problem you are going to show them how to solve and finish up by summarising the solution.

And that’s all there is to it!

You’ll only need five to seven in order to generate a 300-450 word article so if you have more items in your list you have scope for more than one article.

2. Record yourself

If you prefer to talk than write then grab yourself a microphone and start recording. Just pretend that you are telling a friend about how to solve a problem than they have. Just keep talking until you can’t think of anything else to say on the subject.

You now have a couple of options. You could listen to the recording and transcribe what you said yourself, or you could pay someone to do it for you.

If this method works for you consider investing in a speech to text software package like Dragon Naturally Speaking which will allow you to dictate your articles to your computer and the software will transcribe it as you go.

3. Interview someone

Interviews make great articles, especially if you can find an expert in your niche willing to be interviewed. The easiest way to interview someone is just to email them a list of questions.

All you need to do to convert the questions into an article is write an opening paragraph telling your readers about the person that you interviewed and add a conclusion to summarise the interview or highlight a particular point that the expert made.

Whatever method you choose to write your article don’t forget to include a resource box at the end telling the reader what else you can do for them and inviting them to visit your website. You can now submit the article to a directory and use it to drive traffic to your website.

Content Writer – The Soul Searcher

Content writing has become the in thing in this cyber era. Content writing helps the desired product to be highlighted in a proper manner. A good website that has good content and can attract the customers or audiences to go back to the site over and over again, but to have content writing, a content writer is required.

A content writer is a specialized person who provides relevant contents for the website. The writer is an expert who can adapt to the demands of the website and provide the site content accordingly.

One has to follow certain rules to be a good content writer. The content writer should write content which is interesting, enticing, and have relevant points which draws the reader to it. If a reader stays hooked to the site for a longer period of time, he or she can be a prospective customer or client.

The role of a content writer demands a good content rich in keywords so that it becomes easy for the reader to go to the site to know a particular thing, or information which the reader needs.

There are other things which are equally important for a content writer to keep in mind such as user usability, readability, along with making the user up-to-date, so that the product and company represented in the site tells exactly what’s happening currently.

A content writer is like a sales person or the marketing person who interacts with the clients to sale a product or service which the company offers, because contents get sold.

Content of any website usually aims at a couple of things, one it offers relevant matters, which in the process benefit and help the customer ,secondly it offers search ability, which allows the customer to look for things easily with the help of search engines. A content writer’s role is to incorporate these things in the articles.

Content writers should keep in mind that that the content should not only possess paragraphs or headlines with search engine optimization options but should also has sensible compositions that can tap the target market.

Most importantly it is noticed that a web browser tends to scan through a page rather reading it, so the content writer should write in such a fashion that it provides the browser with information which the customer or the client is looking for.