How to Make Money Writing Online and Content Marketing

Article writers using content marketing often overlook content readability when composing their articles. Writing articles online for money must not only consider motivating readers to buy a product. To make money writing online, authors must also provide readable quality content.

With the advent of Google’s stated goal to improve a user’s search experience, many websites and articles lost their coveted positions in Search Engine Ranking Positions (SERPs). It is now, more than ever, that quality website content writing is king. Writing online for money as a means of ‘gaming’ the search engines through keyword stuffing, article blasts to thousands of article directories, and weak, poorly structured website content writing are gone.

Readability

Readability measures the grade level needed to understand any document. There are several schemes that are used to determine readability. The Flesch-Kincaid Grade Level is one of better known and most used measurements. Your content writing can be much improved if you incorporate this measure into your article writing.

Although it has come under criticism for its simplicity, Flesch-Kincaid Grade Level scale is still widely used and can give you an idea of your article’s readability.

You can determine your article’s readability with the Flesch-Kincaid Grade Level scale which assigns a grade level to the written material. MS Word provides a readability statistics feature found under the spell check tab that determines your article’s grade level reading score.

There are free utilities on the web that allow you to copy and paste your document and the utility will return the grade level score. There are others. Online-Utitility.org is one. You can find them with a ‘free readability tools’ search on the internet.

You can also use the Google ‘more search tools’ feature found at the bottom of the left navigation bar when doing a Google search and choosing ‘reading level’. The organic results will show ‘basic’, ‘intermediate’, or ‘advanced’ reading levels for each of the page results.

Although, the results may not be 100% accurate, they do give you an idea of the grade level that your article or page is written at. It may seem that I am putting much emphasis on readability and quality content. It is important to note when writing for the web that the content be easily understandable by your targeted reader. You make make money writing articles online by targeting your reader.

Ideal Reading Level

If you dumb down your website content writing, the reader may feel insulted and dismiss your words. If your words are too pedantic, readers may accuse you of flaunting your knowledge. You may have quality content, but not readable by your targeted audience.

What is the ideal reading grade level? The answer eludes me. Many claim that the national average reading level is eighth grade and that article writers should write at that level or lower when writing for the web. I have yet to find any evidence to substantiate that claim or that you will make money writing to that grade level.

Studies have been conducted by various governmental agencies under the U.S. Department of Education and by independent private agencies on various aspects of literacy throughout the United States, but I have yet to find any authoritative data that specifically identifies the national reading average to be at the eighth grade level.

Adult Literacy in America

The study most often cited as the source of the eighth grade reading level claim is a 1993 study, Adult Literacy in America: A First Look at the Results of the National Adult Literacy Survey, by Irwin S. Kirsch, sponsored by the National Center for Education Statistics. You can review the results yourself at the National Center for Education Statistics.

However, the study does not specifically state that the national reading level average is at the eighth grade level. In fact, the study’s committee “… agreed that expressing the literacy proficiencies of adults in school-based terms or grade-level scores is inappropriate.”

The study did survey levels of literacy skills ranging from Level 1 to Level 5, with Level 5 being the most difficult or the highest skill level. The survey did show that about half the population performed at levels 3-5 and half performed within the lower levels 1 and 2.

SERPs and Readability

Nevertheless, if we accept the various reading level scales like, Flesch-Kincaid, article writers can improve their content marketing to more closely match the acceptance of targeted readers. In addition, Google and other search engines may or may not look favorably on the webpage or article and rank it higher than one that Google deems to be written at an inappropriate level as evidenced by the Official Google Blog

For instance, an article written at the twelfth grade level about building a tool shed may not be looked upon as worthy of Google’s definition of maximizing the user search experience. An article on the same subject written at the sixth or seventh grade level might well fair much better in the SERPs.

On the other hand, writing an article on the Literacy Statistics of Migrant Workers at the fourth or fifth grade level would not fare well with academic readers and probably not with the search engines.

The point is that article writers should consider readability when writing articles. The effort does not need to be an all consuming effort. Readability can easily be checked with one of the tools I mentioned earlier.

Be aware of the end user. The more you comply with Google’s goal of “providing the best user experience possible,” the more favorably the search engine will rank your writing for money efforts.


Content Marketing – Why It Works

Content marketing is one of the most effective ways to advertise online for a number of different reasons. Due to its ability to ‘passively’ build trust with people this particular strategy may well be the best online marketing tactic seen on the internet. There is no denying that content sells and it does so effectively!

Here are 5 reasons developing and publishing content makes it quite possibly the best online marketing strategy used today.

It Informs

Developing any information which is both interesting and informative helps you as a marketer to ‘educate’ people on what you do or why they need what you have. Sometimes you can even succeed in creating a demand that people did not even know they had. This is what makes this tactic one of the most subtle and effective ways to advertise online.

It Circulates

By publishing and/or distributing on the internet any content you have created you are tapping into the viral potential of the internet. Now whatever you have written is likely to be shared or republished to areas of the internet you did not even know existed. The exposure you get, based upon the efforts of others, helps to make this one the best online marketing strategies you can utilize!

It Builds Credibility

If what you compose and distribute is accurate and useful people will begin to view you more as an authority on the subject. In this way you are now not only able to build trust with people but also become more credible in their eyes as well. In a nutshell this credibility will tend to increase your marketing effectiveness.

It Does Not Pressure

People like to buy they just do not like being ‘sold’ since it seems this process always comes with a little pressure added as well! Using content to advertise online is not viewed as a pushy promotional tactic since it offers, and freely, useful information and does not focus on selling.

It Develops Relationships

When what you create is of interest or use to your readers, they tend to return. Your consistency then leads to their loyalty. This loyalty helps you develop more of a ‘trusting’ relationship with them leading to more sales and repeat sales as well!

Content marketing is a passive way to advertise online and it finds its strength in being able to build trust with readers. This is probably the biggest reason it is so effective and considered by many to be quite possibly the best online marketing strategy in use. The 5 compelling reasons for it effectiveness as reviewed above present a strong argument as to why this strategy should be part of your online promotional mix!

How to Make Money Writing Online With Content Marketing

Article writers using content marketing often overlook content readability when composing their articles. Writing articles online for money must not only consider motivating readers to buy a product. To make money writing online, authors must also provide readable quality content.

With the advent of Google’s stated goal to improve a user’s search experience, many websites and articles lost their coveted positions in Search Engine Ranking Positions (SERPs). It is now, more than ever, that quality website content writing is king. Writing online for money as a means of ‘gaming’ the search engines through keyword stuffing, article blasts to thousands of article directories, and weak, poorly structured website content writing are gone.

Readability

Readability measures the grade level needed to understand any document. There are several schemes that are used to determine readability. The Flesch-Kincaid Grade Level is one of better known and most used measurements. Your content writing can be much improved if you incorporate this measure into your article writing.

Although it has come under criticism for its simplicity, Flesch-Kincaid Grade Level scale is still widely used and can give you an idea of your article’s readability.

You can determine your article’s readability with the Flesch-Kincaid Grade Level scale which assigns a grade level to the written material. MS Word provides a readability statistics feature found under the spell check tab that determines your article’s grade level reading score.

There are free utilities on the web that allow you to copy and paste your document and the utility will return the grade level score. There are others. Online-Utitility.org is one. You can find them with a ‘free readability tools’ search on the internet.

You can also use the Google ‘more search tools’ feature found at the bottom of the left navigation bar when doing a Google search and choosing ‘reading level’. The organic results will show ‘basic’, ‘intermediate’, or ‘advanced’ reading levels for each of the page results.

Although, the results may not be 100% accurate, they do give you an idea of the grade level that your article or page is written at. It may seem that I am putting much emphasis on readability and quality content. It is important to note when writing for the web that the content be easily understandable by your targeted reader. You make make money writing articles online by targeting your reader.

Ideal Reading Level

If you dumb down your website content writing, the reader may feel insulted and dismiss your words. If your words are too pedantic, readers may accuse you of flaunting your knowledge. You may have quality content, but not readable by your targeted audience.

What is the ideal reading grade level? The answer eludes me. Many claim that the national average reading level is eighth grade and that article writers should write at that level or lower when writing for the web. I have yet to find any evidence to substantiate that claim or that you will make money writing to that grade level.

Studies have been conducted by various governmental agencies under the U.S. Department of Education and by independent private agencies on various aspects of literacy throughout the United States, but I have yet to find any authoritative data that specifically identifies the national reading average to be at the eighth grade level.

Adult Literacy in America

The study most often cited as the source of the eighth grade reading level claim is a 1993 study, Adult Literacy in America: A First Look at the Results of the National Adult Literacy Survey, by Irwin S. Kirsch, sponsored by the National Center for Education Statistics. You can review the results yourself at the National Center for Education Statistics.

However, the study does not specifically state that the national reading level average is at the eighth grade level. In fact, the study’s committee “… agreed that expressing the literacy proficiencies of adults in school-based terms or grade-level scores is inappropriate.”

The study did survey levels of literacy skills ranging from Level 1 to Level 5, with Level 5 being the most difficult or the highest skill level. The survey did show that about half the population performed at levels 3-5 and half performed within the lower levels 1 and 2.

SERPs and Readability

Nevertheless, if we accept the various reading level scales like, Flesch-Kincaid, article writers can improve their content marketing to more closely match the acceptance of targeted readers. In addition, Google and other search engines may or may not look favorably on the webpage or article and rank it higher than one that Google deems to be written at an inappropriate level as evidenced by this Official Google Blog article.

For instance, an article written at the twelfth grade level about building a tool shed may not be looked upon as worthy of Google’s definition of maximizing the user search experience. An article on the same subject written at the sixth or seventh grade level might well fair much better in the SERPs.

On the other hand, writing an article on the Literacy Statistics of Migrant Workers at the fourth or fifth grade level would not fare well with academic readers and probably not with the search engines.

The point is that article writers should consider readability when writing articles. The effort does not need to be an all consuming effort. Readability can easily be checked with one of the tools I mentioned earlier.

Be aware of the end user. The more you comply with Google’s goal of “providing the best user experience possible,” the more favorably the search engine will rank your writing for money efforts.