Promote your Coaching or Speaking Business Through eBooks

In these uncertain times when we all would like to feel safe, when we don’t really want to travel so much for our business, we need to look to the Online Marketing Machine of ePublishing. Your audience today is Internet savvy. They love the Web, surf it regularly and are looking for specific information that. You have that expertise already and can easily put it into an eBook. Business audiences want concise, easy-to-read short books on subjects from personal growth to how-to books. They are willing to print short eBooks, often only the chapters they plan to read immediately. Hardly any business person wants to read a long book any more. If you are like me, you probably don’t want to either. Ebooks are the wave of the future, and anyone, even those who think they can’t write, can create a quality eBook in less than a month. With a little help from a book coach, you can learn the three or four best ways to use your eBook with other Online Promotion-and watch your client base grow. If you are a speaker, you already have several talks you can give. One of those talks can be your first short eBook. Print books and traditional publishing don’t support the author. They take way too long, and only give the author a pittance for a lot of hard work. E books are easy work. In fact, with the articles you have in your files, plus the talks you already have written, you have the beginnings of your first eBook. Instead of 200 pages, think 10-30 pages. Instead of 15 chapters, think of 3-5 sections. Instead of long stories, think of tips. Why an eBook? Today, professionals need a Web site to market their services. In that Web site they need a home page with marketing pizzazz that uses benefit-driven headlines to drive the visitor to their coaching pages as well as to their product pages. On these pages you have your “sales letter” crafted to entice your reader to buy. EBooks help your coaching business because you can give the very short ones away when people subscribe to your eNewsletter. Your ezine helps promote both your eBooks and your services. Even if you don’t have your own Web site, you can sell eBooks on other sites. Many pay up to 70% royalties-a much better deal than Amazon. The “Big Three” Marketing Machine 1. Write or use short articles already in your files. Subscribe and submit them to Opt-in Ezines. 2. Expand several articles to become an eSpecial Report, or eBook as some call them. You can give these away also, and you can also charge $4.95-$7.95 for them. 3. Write your short eBook including a short introduction (sales letter), table of contents, a simple cover, and apply the essential “hot selling points” like the 30-60 “Tell and Sell.” In each of these include all of your promotion information, your list of other products, your announcement about your coaching services, your one-page for speaking, and an order page with instructions that make it easy to “buy.” Why Write an eBook? Using this trio, you will attract many more people to your Web site, to your talks, seminars and teleclasses. You will attract new clients as well as new subscribers to your ezine. In the long run, you will create a business easy and fun to operate. You’ll create even more client loyalty and trust while building your reputation. And you create an ongoing, lifelong income-enough to keep you sound and secure in any economic situation.

Speaking & Writing Success Formula – Passion First, Business Second

If you’re a speaker or a writer, what is the most important secret of success?

(1)    Finance

(2)    Strategic Planning

(3)    Effective Time Management

(4)    Speaking or Writing

You know, the first three are truly important for sustaining and growing your success. But that’s later, on.

If you guessed (4), you’re completely on target.

Speakers speak, and writers write!

That seems so obvious, doesn’t it? But all to many of us believe that we have to have the perfectly thought out business plan, a good amount of cash on hand, and lots of open time to make a go of it, as a successful writer or speaker.

Actually, there’s something I didn’t put on the list, which is truly number one.

You must have passion for speaking or writing.

With it, you’ll create opportunities where there were none.

Doors will open for you when you’re committed to the task, and of course if that leads you to DOING the stuff you should be doing: speaking or writing.

Let me give you an example.

If you aspire to being a professional speaker, improving your speeches and presentations is the smartest investment you can make. And to do so requires lots of speaking opportunities.

Get them by speaking for free at service clubs like the Rotary, and at non-profit organizations, which generally love to learn, but have no money to spend.

Leverage these opportunities by getting testimonial letters you can quote, and by networking.

Soon enough, people will be willing to pay you to speak. You’ll go from free-to-fee presenting, simply by getting exposure and by getting better at your craft.

The same concept applies to writing. Get exposure through ezines and other outlets, and get good at writing.

When it comes to success, remember this formula: Passion first; Business second!

How To Start Your Own Home Based Writing Jobs Business

Have you ever thought about starting your own Internet business? Did you know home based writing jobs is a good way to do this?

1. First of all you can submit articles to content sites such as Associated Content, About.com, and Helium and make money from them. There are website such as this that will you pay you by the article or article views.

2. Let people know you are a freelance writer at sites like eLance.com. You can actually build your own client list over time just from customers you find. Fiverr.com is another soruce of writing income that is becoming popular.

3. Write ebooks and sell affiliate products in them. Amazon.com now reports that more people are buying digital ebooks than hard copy books.

People love to pay for information that solves their problems. Writing targeted ebooks and selling affiliate products in them is a good way to stay at home and make money writing.

4. Start your own blog. As a matter of fact you can write for multiple blogs and make money. Create content blogs and monetize it with Google Adsense. Every time one of your readers clicks on an ad you make money from Google.

This can turn into a tremendous amount of money on a daily basis. Developing a virtual empire of blogs is something many writers and up doing.

Learning how to mix in content that you write with automated content streams allows you to develop hundreds of blogs earning you money every day.

5. Write for other bloggers. If you enjoy writing and letting people know you are available this can be a full time job very quickly. Starting your own blog for sample content is a good way to get started. A way for customers to order articles from you is by setting up a PayPal account.

6. Write article marketing articles. Many are marketers want to do article marketing, but do not like to write their own articles. This gives you an opportunity to provide a very high in demand writing service.

This type of work is never boring because of the variety of websites and blogs that need to be promoted on the Internet. If you want to take it a step further you can even offer to do the submissions which allows you to offer something total different than every other writer is providing.

These are several ways you can start your own home-based writing jobs business. Because you can do it around your own schedule this type of work is popular.

It doesn’t take any certain education level to get started. The demand is going to only increase and the opportunity to make money writing at home is outstanding.