Why Aren’t You Benefiting FULLY From Article Marketing?

Article marketing is your indispensable tool for promoting your website. It’s a self-generating marketing machine that produces a constant flow of traffic to your website from multiple sources. But why aren’t you benefiting FULLY from your article marketing campaigns? If you are looking to establish your business with more refined article marketing strategies, read on to find out the key parameters to look out for:

Attract new traffic to your website

Distributing your article to a multitude of sources such as Article Directories, Blogs, online publishers can result in an explosion of visitors to your website. For instance, if you are posting 5 articles daily to 5 different article directories,that’s 25 articles marketing your website in one day. Imagine if you could get just 5 people to visit each of your 5 articles, on each of the 5 directories daily, that’s 125 article views (5 people per article x 5 articles per directory x 5 article directories) in just one day!

Ensuring that you present a high quality Resource box will also help to convert the article views into a high click-through rate.

Increase Your website link popularity

This goes hand-in-hand with the above example. The more number of sites and directories point to your site, the higher the search engine (e.g. Google) rankings will be for your website. This has a compounding effect in that the higher the ranking (due to other directories linking to your website), the higher the traffic to your website. This creates a win-win situation for you with higher sales from your website or subscribers to your website.

Build Credibility & Expert Reputation in your field

Quality and trustworthiness are those precious elements that are paramount to establishing your business reputation. If you develop your articles in to quality work, people will respect you for your knowledge in your particular field. In turn, website visitors will develop trust in your work, opinion and more importantly, your business!

Positive Search Engine Optimization (SEO) Effect

SEO is the process by which search engines find, index and display your website when users search for specific keywords. In essence this process makes your website more accessible to the search engines. It involves a number of on-page and off-page techniques like creating links with the site to be optimized, and using keyword-rich of your website to increase rankings. Article marketing is a brilliant SEO tool as it allows you to increase your website rankings by combining the use of keywords and link building.

Build Goodwill Among Prospects

Article marketing that identifies a certain need for your prospects, and if it fulfills that need for the prospects, this will increase their intrigue in your business. If people can benefit from your article, either in terms of their business or in terms of their personal lives, they will automatically develop a sense of loyalty towards your brand name and your business. It’s a great way to develop rapport with the prospects and shows them how your service or products can help them. To really benefit from article marketing and reap the rewards of higher sales in your online business, feel free to take a read of the comment below.

Want to benefit from Article Marketing using a highly effective and proven system? You’ll be amazed at how the number of visitors to your website increases when you try the FREE! ecourse.

Article Marketing as an SEO Copywriting Service

In recent years, there has been an ongoing debate about whether or not search engine optimization (SEO) copywriting is dead. Many people argue that it is dead because of the fact that SEO copywriting has veered off track from its original purpose and concept. At the heart of it, SEO copywriting is about creating content that allows companies to communicate with their customers through the Internet. This concept is often referred to today as “SEO content marketing” or simply “article marketing.” The basic idea is to create content that is interesting and persuasive in an attempt to inform consumers and Internet users about the services, products, and nature of the company. Read on to learn more about article marketing as an SEO copywriting service.

Benefits of article marketing

There are many benefits to article marketing and these benefits extend to both the reader and the company for which the content is created. One of the main benefits is that article marketing is a good way of answering the needs and demands of readers. SEO copywriting can sometimes be based on keyword density, which often leads to articles that aren’t very pleasant for readers because of the fact that they are stuffed with keywords yet fail to give any relevant, useful, or interesting information. Article marketing, on the other hand, is based on creating content that the reader would actually be interested in reading. The company for which the content is written, on the other hand, benefits because they have high-quality articles that market their company, advertise their products, and communicate with their customers. In effect, article marketing is a win-win solution for companies and their customers alike.

Zeroing in on what readers look for: using Google’s keyword selector tool

One of the essential factors for good article marketing is understanding what readers are looking for on the Internet and optimizing the article for search engine results. A helpful tool for this purpose is Google’s keyword selector tool, which provides a range of keywords depending on the words that you input into the tool. The keywords that come out in the keyword selector tool can be arranged to find out which keywords are being used most by other websites. This can help you understand which keywords your competitors are using, so that you can avoid those keywords and choose the ones with little to no competition. This is an important part of article marketing, because using the right keywords will result in your site getting top position in search engine results.

Sending articles to submission sites

Finally, another important part of article marketing is getting the content to the right submission sites. Submission sites are basically websites where you can submit your content to be registered on various search engines. If this step is not completed, then your SEO copywriting material is virtually useless as it won’t come out on the search engines. There are numerous submission sites on the Internet, some of which are associated with more search engines. Spend time to find the right submission sites to get your SEO copywriting content registered with numerous top-notch search engines. Doing so will greatly increase the chances of success for your article marketing content.

The Importance and Ways of Article Marketing

Even before the rise of internet, article marketing has been used for decades. From early publications in the 30s, it has shifted to the web in the current 21st Century. The way it has retained its value in marketing clearly underlines its importance for long-term success.

The rise why article marketing is vital is because articles not only allow people to know more about the business or any topic you want to share but also enables major search engines like Google, MSN or Yahoo which loves fresh content to top rank. This in turn generates more targeted traffic and customers to your online businesses.

This is how most internet gurus start off since they had little or no money. Compared to pay per click and other marketing strategies, article marketing does not cost you a dime. What you need is time, knowledge and creativity to make your articles stand out from the rest and get people to read them.

In schools, you are also writing articles which are more commonly referred to as compositions and essays. But back then, you are doing so just to impress teachers and get better grades. Now on the internet, you are writing to make money. So impressing readers is not enough. You have to sustain their attention from start to finish. Only then will they see your resource box and click the link.

So how exactly should you make your articles stand out and earn money? Well, here are a few ways.

Choosing The Right Keywords

Choosing the right keywords in your article title and body are the most importance. Not only will this enables the search engines to pick up your article but also enables the readers to locate it easily after typing in the keywords.

In case you are new to internet and article marketing, keywords are basically words people type into search engine toolbars to look for what they want.

Let’s say I like bowling but do not know how to bowl. As an internet browser, I will definitely type how to bowl, bowling courses or bowling tips instead of just the word bowling.

Titles like How To Bowl Better Than Your Competitors, 7 Tips For You To Excel In Bowling and Every Beginner’s Guide To Bowling will come in handy. Not only they grab the readers’ attention but practically forces them to read every word of your article since the info is exactly what they need and have been looking for.

Submitting To Major Article Submission Sites

You may not know this. But from time to time, article submission sites have also been ranked by search engines in terms of their popularity and usage by article writers.

Sites like Article City, Ezine Articles and Go Articles are where most writers will go to post their articles. For the rest of the sites, you can a search in Google and other search engines I already mentioned above.

Get Help From Fellow Internet Marketers And Even Gurus

Do that if you have to. You can email to them requesting to put your articles in their sites or blogs. You also need to give them specific reasons and how they themselves will benefit if they allow you to do so.

For that to happen, it is best to target those whose products are in your niche. If you are writing about bowling, you should target those who promote bowling in their sites and blogs. This will make your job much easier and faster to be done.

Reading Other Articles Online And Offline

If you have no idea or limited ideas, you can read other articles online and offline as in magazines, mail letters and newspapers.

Learn to develop a daily habit of reading for at least 1 hour. Once you do so, you definitely will have more ideas and better picture of what you are going to write.

Again I need to stress out that you are not allowed to copy those articles. But you can note down the key phrases and points to use for your own articles.