Writing SEO content is not rocket science, and while it is true that not everyone was cut out to be a writer, those who do have often read so many rules for search engine optimized content that they really have no idea how to go about providing exceptional content in articles, website pages, blog posts, etc. Unfortunately, many content writers who provide their writing services to online businesses “stuff” their meaningless articles with keywords, providing the reader not only with gibberish, but content that is absolutely useless in terms of value and information. This is all wrong!!
What is effective SEO content writing?
When as SEO writer can write about a topic in a way that is informative and entertaining without consciously thinking about whether they have “met their quota” and placed 10 keywords within 100 words of content, that is quite an accomplishment. You will read all over the internet the various opinions of so-called “experts,” claiming that keyword density should be 2%, 5%, even 10% – which in my opinion is totally ridiculous – and makes the content totally unreadable.
Why do most SEO content writers get it all wrong?
Because instead of concentrating on great content that the reader will find informative and beneficial, they focus on jamming a single keyword or phrase, such as “training a dog to sit” into the content at every opportunity. What works better? Using what is known as LSI, or Latent Semantic Indexing, which simply means including a second layer of relevant keywords in your content. So, instead of stuffing “training a dog to sit” into a 500 word article 15 times, it is more effective to include the main keyword phrase a few times, along with other related terms such as “teaching a dog to sit,” “how to train my dog to sit,” etc.
In writing in a more natural way where the writer is not forced to constantly think about keyword density, the content flows more naturally – and you will find that often, writing in a natural way allows the relevant keywords to flow in naturally, too, as if they were meant to be there and without much effort. Search engines prefer content that is valuable, informative and written in a way that attracts the reader; you can be sure that you will have far more readers as well when your content isn’t stuffed with keywords that make it read as if it is some type of secret code. Is your content writer still in the dark ages? It could be costing you readership, leads – and sales!